Acquisition Growth Specialist: Referrals & Funnels

ACE MONEY TRANSFER LIMITED; Model Town Tehsil; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

ACE Money Transfer Limited is seeking an Acquisition Growth Analyst in Lahore to own referral, affiliate, and viral growth analytics. You will optimize sign-up to activation and first-transaction funnels, model unit economics, and design incentive structures for sustainable growth.

You will evaluate channel performance, conduct experiments, and communicate insights to senior leadership while owning end-to-end funnel activation and lifecycle analytics.

Qualifications

• Minimum graduation with 2 to 4 years of experience in customer acquisition, growth analytics, product analytics, or marketing analytics, ideally in fintech, payments, consumer apps, e-commerce, or marketplaces.
• Hands‑on acquisition funnel management: owning a funnel end to end, from traffic and sign-up through activation and first transaction.
• Proven acquisition growth: a track record of measurable improvement in acquisition volume, conversion rate, or CAC efficiency that you can evidence and explain.
• Advanced Excel or Google Sheets: pivot tables, lookups, cohort tables, and financial modelling of unit economics.
• Demonstrated understanding of acquisition funnels, conversion rate optimisation, cohort analysis, retention curves, CAC, and LTV.
• Practical experience with A/B testing and experiment design, including significance, sample sizing, and common pitfalls.
• Ability to translate analysis into a clear recommendation and defend it to non-technical stakeholders.
• Strong written and spoken English.

Responsibilities

• Own end-to-end performance analysis of the Invite a Friend referral programme: invite volume, invite-to-signup conversion, referred-customer activation, and referral-driven transaction volume.
• Model and monitor referral unit economics: reward cost per acquired customer, blended and referral-specific CAC, CAC payback period, and LTV to CAC ratio by corridor.
• Design and evaluate dual-sided incentive structures and payout triggers.
• Measure programme virality: referral participation rate, invites per active customer, K-factor, and viral cycle time.
• Identify and quantify referral abuse and self-referral patterns, and work with Compliance and BI to close gaps.
• Track affiliate programme performance by partner: traffic and sign‑up volume, commission cost per acquired customer, quality of customers, payout validation.
• Analyse channel performance and advise where to concentrate incentive spend.

Skills

Growth analytics

Acquisition funnel

A/B testing

English communication

Data interpretation

Education

Bachelor's degree or equivalent

Tools

GA4

Firebase

Amplitude

Power BI

Tableau

Python

R

Job description

ACE Money Transfer Limited is seeking an Acquisition Growth Analyst in Lahore to own referral, affiliate, and viral growth analytics. You will optimize sign-up to activation and first-transaction funnels, model unit economics, and design incentive structures for sustainable growth.

You will evaluate channel performance, conduct experiments, and communicate insights to senior leadership while owning end-to-end funnel activation and lifecycle analytics.