Manager - Customer Lifecycle Management (CLM)

ACE Money Transfer Limited; Lahore; On-site; PKR 900,000 - 1,300,000; Full time

Job summary

ACE Money Transfer is seeking a Customer Lifecycle Management Manager in Lahore to own activation, engagement and loyalty programs within the Growth team.

You will manage the CRM infrastructure, define lifecycle KPIs, and collaborate with Product, Data/BI, Compliance and Marketing to drive long-term value from customers. This is a senior, full-time role with a focus on implementing a proven lifecycle framework.

Qualifications

• Minimum graduation required.
• 5+ years of relevant experience in app or fintech growth.
• Experience owning CRM and lifecycle programs.
• Ability to set definitions, thresholds and measurement models.
• Strong cross-functional collaboration with product, data/BI, compliance and Marketing.

Responsibilities

• Own activation, engagement & lifecycle stages end-to-end.
• Define CRM triggers and activation journeys.
• Lead lifecycle analytics and KPI tracking.
• Build and run loyalty programs.
• Lead a small lifecycle team and coordinate with stakeholders.

Skills

CRM

Lifecycle management

Team leadership

Data analysis

Growth marketing

Education

Graduation

Job description

Customer Lifecycle Management Manager

Growth Department | ACE Money Transfer

Location: Lahore, Pakistan

Employment Type: Full-Time, Permanent

Reporting To: Head of Growth

Department: Growth

About the role

ACE Money Transfer is hiring a Customer Lifecycle Management Manager to own how our customers behave after they join us — how quickly they make their first transaction, how often they send, how long they stay, and how much value they generate over their lifetime.

This is a senior role in a team that already has a defined lifecycle framework, signed KPI targets and an agreed governance model with Marketing. You are not starting from a blank page. You are taking ownership of a framework that exists, making it operate day to day, and pushing the numbers inside it.

You will own the engagement and lifecycle stage in full, own ACE's CRM function end to end, build and run the loyalty programme, and set the lifecycle definitions and measurement models that within which the wider Growth team operates.. You will lead a small team of lifecycle specialists and work closely with Product, Data/BI, Compliance and Marketing.

What makes this role different

ACE has already done the structural work. The customer lifecycle is mapped into defined stages with named owners, handoff triggers between stages, confirmed 2026 KPI targets, and two governance rules covering the Marketing–Growth boundary. What we need now is someone who can take that framework and make it produce results. If you want to design a lifecycle model from scratch, this is not that role. If you want to run one properly and be measured on whether it works, this is that role, it is.

Where this role sits

Scope boundaries within the Growth lifecycle framework

ACE's customer lifecycle is split into three stages with distinct owners. This role owns Stage 2 outright, sets the framework and CRM infrastructure that Stages 1 and 3 operate within, and does not manage the retention contact team.

Lifecycle stage

Upstream — Acquisition

Scope: Social, performance marketing, paid search, display, affiliate campaigns.

CLM Manager role: Not in scope. Receives verified sign-ups at handoff.

Execution owner: Marketing.

Stage 1 — Activation & Onboarding

Scope: Verified sign-up to first transaction. KYC completion, onboarding journeys and early-life interventions.

CLM Manager role: Sets the activationjourney design and CRM triggers. Co-owns cohort targets.

Execution owner: Conversion Optimisation Lead (Growth).

Stage 2 — Engagement & Lifecycle

Scope: Active transacting base. Frequency, TPC, corridor depth, IAF referral, loyalty, churn prevention.

CLM Manager role: Full ownershipand execution. This is the core of the role.

Execution owner: CLM Manager.

Stage 3 — Retention, Win-back & Sunset

Scope: At-risk saves, cancellation saves, win-back, dormancy and sunset.

CLM Manager role: Sets the framework, definitions, triggers and CRM infrastructure. Does not run the contact team.

Execution owner: Growth General Manager (GGM).

Qualification

Minimum Graduation.

Experience

5+ years of relevant experience, preferably in App Growth or Fintech Growth.

Notes

The Growth General Manager runs Stage 3 execution as a peer and also reports to the Head of Growth. The CLM Manager sets the definitions, thresholds, CRM triggers, and measurement models that Stage 3 uses. The two rolesare interdependent andare expected towork as apair

ACE Money Transfer Profile: https://acemoneytransfer.com/company-profile