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BruntWork is seeking an experienced SEO Specialist to own organic growth for a newly launched Australian digital comparison platform in the property services tech space. You’ll work closely with the founder and marketing team to optimize listings and promote an AI contract review tool, while maintaining a flexible 30-hour weekly schedule and a fully remote setup aligned with Australian Eastern Time.
The role focuses on on-page, off-page, and technical SEO, content optimization, analytics, and
Our client is a newly launched Australian digital comparison platform operating within the property services technology space. The platform aggregates top-rated mortgage brokers, conveyancers, and building inspectors while featuring an innovative consumer-facing AI contract review summary tool. With the core site live and vendor listings expanding, the company is scaling up organic customer acquisition and lead generation across Australia.
As the primary organic growth driver, you will take ownership of search visibility and audience acquisition to transform this property services directory into a high-converting lead engine. You will design and execute data-driven SEO strategies, optimize business listing landing pages, and drive public adoption of the platform's flagship AI contract review tool. Working directly alongside the founder and cross-functional marketing team members, your efforts will directly shape the platform’s search performance and user growth.
SEO Strategy & Execution: Formulate, execute, and refine comprehensive on-page, off-page, and technical SEO strategies tailored to driving consumer traffic to the comparison engine.
Listing & Content Optimization: Optimize high-intent landing pages, directory categories, and vendor profiles to achieve top rankings for competitive Australian property service queries.
Tool & Product Promotion: Develop targeted search capture strategies to showcase and promote the AI contract review summary tool as a primary lead magnet.
Analytics & Performance Reporting: Monitor website traffic metrics, search rankings, and conversion pathways; analyze performance data to deliver clear, actionable growth reports.
Channel Integration & Monitization Support: Partner with social media and outreach teams to align brand campaigns; demonstrate organic traffic value to support vendor conversion into paid listing tiers.
Proven SEO Expertise: Track record of success as an SEO Specialist or in a dedicated organic growth role.
Technical & Tactical Knowledge: In-depth understanding of on-page optimization, technical site architecture, keyword research, link-building tactics, and search algorithms.
Analytics & Reporting: Hands-on ability to track, analyze, and translate traffic analytics into scalable acquisition strategies.
Communication & Timezone Alignment: Excellent written and verbal English communication skills; availability to work ~5-6 hours daily during Australian Eastern Time (Melbourne/Sydney) business hours.