WFH | Digital Marketing Manager (IT MSP Exp Preferred)

KMC Solutions; Manila; Remote; PHP 600,000 - 1,000,000; Full time

Job summary

KMC Solutions is seeking a hands-on Digital Marketing Manager in Manila to drive B2B demand for IT MSP services. You will plan and execute digital campaigns, optimize websites and conversions, and manage marketing operations under a fractional CMO, collaborating with Sales, SDRs, and Revenue Ops.

You will lead paid search and social initiatives, build targeted audiences, and coordinate content with teams while maintaining brand standards and campaign records.

Qualifications

• Proven hands-on ownership of digital campaigns from planning through launch and optimization.
• Experience generating B2B demand with SDR/BDR collaboration.
• Strong knowledge of paid search and paid social with CPL optimization.

Responsibilities

• Develop channel plans with the CMO and Marketing Program Manager.
• Build and manage email campaigns, sequences, landing pages, and promotions.
• Plan, launch, and optimize Google/YouTube and LinkedIn campaigns within budgets.
• Define audiences, tests, and improvements aligned to business goals.
• Coordinate copy/creative with teams; maintain launch records and checklists.
• Maintain target account lists with Revenue Operations and Salesforce.
• Run programs to cross-sell VTG services to existing customers.
• Improve website content, landing pages, and customer journeys.
• Apply SEO, usability, and conversion best practices; communicate issues to owners.
• Evaluate marketing tools (Webflow, analytics) and assist in selecting new marketing automation.

Skills

Digital campaign planning

B2B demand generation

Email marketing

Paid search

Paid social

SEO & conversion optimization

Website optimization

Analytics & measurement

CRM & data-driven marketing

Marketing automation

Tools

Google Ads

LinkedIn Ads

Webflow

Salesforce

Apollo

Marketing Automation Platforms

GA/Analytics tools

Job description

We are looking for someone that will provide and Digital Marketing Manager (IT MSP Exp Preferred) provides B2B technology services to commercial, institutional, education (including E-Rate), and public sector customers. We are expanding our marketing capacity and seeking a hands-on Digital Marketing Manager.

You will generate qualified demand for our Sales team by planning and executing digital campaigns, optimizing our websites/conversions, and building reliable marketing operations. You will operate under the guidance of our fractional CMO and report results directly to the Chief Revenue Officer, working closely with Sales, SDRs, and Revenue Operations.

Key responsibilities

• Develop practical digital channel plans with the fCMO and the Marketing Program Manager, covering audiences, tactics, assets, timing, tracking, and measures of success.

• Build, test, launch, and manage Marketing-led email campaigns, outreach sequences, landing pages, and approved digital promotions.

• Plan, launch, and manage paid search and paid social campaigns (Google, including YouTube, and LinkedIn) within approved budgets, owning pacing, cost per lead, and the evidence to scale or cut spend.

• Recommend audience segments, channel choices, tests, and improvements within the agreed business objective and budget; surface decisions required before launch.

• Coordinate campaign copy and creative with the Marketing Program Manager; produce routine digital assets where practical, and maintain launch checklists and approval records.

• Build and maintain target account and contact lists, in coordination with Revenue Operations in Apollo and Salesforce, that feed Marketing campaigns and SDR outreach sequences.

• Run digital programs to existing customers that introduce additional VTG services, using customer and offering data to target cross-sell opportunities with account owners.

• Maintain and improve website content, landing pages, forms, and customer journeys using approved messaging and brand standards.

• Apply practical SEO, usability, and conversion practices; identify technical issues and coordinate changes with the accountable internal owner.

• Operate and improve VTG's marketing tools, including Webflow and analytics tools, and help evaluate, select, and implement a new marketing automation platform.

About you

• Demonstrated hands-on ownership of digital campaigns from planning and build through launch, measurement, testing, and improvement.

• Proven results generating B2B demand against lead, MQL, and pipeline targets, working alongside SDR or BDR teams.

• Hands-on paid search and paid social experience (Google Ads and LinkedIn Ads preferred), including budget pacing and cost-per-lead optimization.

• Strong practical experience with email marketing, websites and landing pages, audience segmentation, campaign tracking, analytics, and conversion improvement.

• Working knowledge of CRM and marketing data, list quality, campaign attribution, and lead handoffs; ability to explain your own configuration and troubleshooting work.

• Hands-on experience with a marketing automation platform, ideally including helping implement or migrate one, and working familiarity with CRM, outreach, CMS, and analytics tools.

• Strong spreadsheet, analytical, QA, documentation, and project management skills.

• B2B marketing experience, preferably with technology, IT services, SaaS, or similarly complex offerings; experience marketing to education (including E-Rate), public sector, or government buyers is a plus.

• Clear written and spoken English.

• Ability to work with limited supervision and maintain reliable overlap with U.S. business hours for collaboration, launches, and issue resolution.