Senior Digital Marketing And Creative Specialist

ScalableOS; Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

ScalableOS is seeking a hands-on Digital Marketing & Creative Lead in Manila to drive brand awareness, demand generation, and revenue growth. You will blend creative design, website management, SEO/SEM, and marketing automation to execute integrated campaigns across multiple channels.

The ideal candidate combines creative thinking with analytical rigor, moves concepts to execution, and collaborates with sales for go-to-market initiatives.

Qualifications

• 5+ years of experience in digital marketing, creative design, demand generation, or a related B2B marketing role.
• Demonstrated ability to independently execute both creative and digital marketing initiatives.
• Strong portfolio showcasing digital, campaign, web, presentation, and sales enablement work.
• Proficiency with Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign.
• Hands-on experience managing websites, landing pages, and content management systems.
• Experience with marketing automation platforms, preferably HubSpot.
• Working knowledge of SEO, SEM, AEO/GEO, CRO, and digital analytics.
• Experience executing B2B lead generation and multi-channel demand generation campaigns.
• Familiarity with CRM platforms such as Salesforce.
• Strong project management, communication, and organizational skills.

Responsibilities

• Creative Design & Brand Execution: design campaign creative and marketing assets across digital and print.
• Website & Digital Experience: manage and optimize website and landing pages for engagement and lead conversion.
• SEO/ SEM / AEO: execute SEO strategies and manage paid search and other digital campaigns.
• Campaign Management & Marketing Automation: run integrated B2B campaigns across channels using marketing automation.
• Analytics & Performance Optimization: monitor performance, maintain dashboards, and translate data into actionable improvements.

Skills

Digital marketing

Creative design

HubSpot

SEO/SEM

CRO

Salesforce

Project management

Adobe Creative Cloud

HTML/CSS basics

Data analysis

Tools

HubSpot

Salesforce

WordPress

Google Analytics

Google Search Console

SEMrush

Job description

Job Description:

SUMMARY

Thishands-on role combines creative design, website management, digital marketing,SEO/SEM/AEO, marketing automation, and integrated campaign execution to drivebrand awareness, demand generation, pipeline, and revenue growth initiatives.

The ideal candidate is equal parts creative thinker, digital marketer, andproblem solver. They can take an initiative from concept to execution,developing creative, building digital experiences, launching campaigns, andusing performance data to continuously optimize results. This role will support compoanys brand evolution, go-to-market initiatives, product launches,thought leadership, events, sales enablement, and demand generation programs.

Were lookingfor someone who understands how creative, digital experiences, search,automation, and campaign execution work together to generate measurable B2Bmarketing results. The ideal candidate is comfortable moving between creativeand analytical work, whether designing campaign assets, building a landingpage, launching a HubSpot nurture, optimizing search performance, or analyzingwhy a campaign isnt converting.

Above all,were looking for a self-starter who takes ownership, moves projects forward,balances creative quality with business impact, and can independently executefrom concept through results.

RESPONSIBILITIES

CreativeDesign & Brand Execution

• Design high-quality digitaland print assets, including campaign creative, digital ads, salescollateral, event materials, social graphics, email templates,presentations, product sheets, case studies, infographics, and websitevisuals.
• Translate marketing conceptsand messaging into compelling creative designed for specific audiences andchannels.
• Maintain consistentapplication of company’s brand standards across marketing and salesmaterials.
• Help evolve and maintain thecompanys visual identity, templates, and design system.
• Collaborate with marketing,sales, leadership, and subject matter experts to bring campaigns andstories to life.

Website & Digital Experience

• Manage and maintain the companyswebsite, including pages, content, forms, navigation, imagery, CTAs, andcampaign landing pages.
• Build and optimize websiteand landing page experiences that support engagement and lead conversion.
• Improve website performancethrough SEO, user experience, conversion rate optimization (CRO), and A/Btesting.
• Monitor website health andperformance, troubleshoot routine issues, and coordinate more complexdevelopment needs with internal or external resources.
• Ensure forms, tracking, andconversion paths are implemented accurately.

SEO/ SEM / AEO

• Execute SEO strategies,including keyword research, on-page optimization, metadata, internallinking, content optimization, and competitive analysis.
• Manage and optimize paidsearch and other digital advertising campaigns, including targeting,keywords, budgets, messaging, creative, and landing pages.
• Support Answer EngineOptimization (AEO) and Generative Engine Optimization (GEO) strategiesto strengthen visibility across AI-powered search and discoveryexperiences.
• Use platforms such as GoogleAnalytics, Google Search Console, and SEO/SEM tools to monitor performanceand identify growth opportunities.
• Continuously test audiences,messaging, creative, CTAs, and digital experiences to improve campaignperformance.

CampaignManagement & Marketing Automation

• Execute integrated B2Bcampaigns across email, web, paid media, organic search, social, content,webinars, events, and other digital channels.
• Manage campaigns fromplanning and development through launch, optimization, and reporting.
• Build and deploy emails,landing pages, forms, nurture programs, workflows, lists, and othercampaign assets within HubSpot or similar marketing automation platforms.
• Manage audience segmentation,campaign tracking, UTMs, and other components needed for effectiveexecution and attribution.
• Support lead capture,nurturing, routing, and lifecycle management in partnership with demandgeneration and sales.
• Manage campaign timelines,deliverables, and external agency or vendor resources as needed.
• Support targetedaccount-based marketing programs for priority audiences and marketsegments.

Analytics& Performance Optimization

• Monitor and analyzeperformance across website, email, organic search, paid media, andintegrated campaigns.
• Track key metrics includingengagement, conversion rates, cost per lead, MQLs, opportunities,pipeline, and campaign ROI.
• Maintain dashboards andcampaign reporting using platforms such as HubSpot, Salesforce, and GoogleAnalytics.
• Translate performance datainto actionable recommendations that improve creative, campaigns, digitalexperiences, and marketing investment.
• Help strengthen marketingattribution and demonstrate marketings contribution to pipeline andrevenue.

Requirements

Required Qualifications:

• 5+ years of experience indigital marketing, creative design, demand generation, or a related B2Bmarketing role.
• Demonstrated ability toindependently execute both creative and digital marketing initiatives.
• Strong portfolio showcasingdigital, campaign, web, presentation, and sales enablement work.
• Proficiency with AdobeCreativeCloud, particularly Photoshop, Illustrator, and InDesign.
• Hands-on experience managingwebsites, landing pages, and content management systems.
• Experience with marketingautomation platforms, preferably HubSpot.
• Working knowledge of SEO,SEM, AEO/GEO, CRO, and digital analytics.
• Experience executing B2B leadgeneration and multi-channel demand generation campaigns.
• Familiarity with CRMplatforms such as Salesforce.
• Strong project management,communication, and organizational skills.
• Ability to independentlymanage multiple priorities and deadlines in a fast-paced environment.

Preferred Qualifications:

• Experience in healthcaretechnology, healthcare IT, SaaS, managed services, or B2B technology.
• Experience with HubSpot andSalesforce.
• Experience with Google Ads,Google Analytics, Google Search Console, and SEO platforms such asSEMrush.
• Experience with LinkedInCampaign Manager or other B2B advertising platforms.
• Working knowledge of HTML/CSSand platforms such as WordPress.
• Experience with A/B testing,conversion optimization, UTMs, and campaign attribution.
• Experience with account-basedmarketing programs.
• Experience with video editingand motion graphics.
• Experience designingexecutive presentations and sales enablement materials.
• Familiarity with Figma,Canva, or similar creative tools.
• Experience using AI tools tosupport creative development, marketing productivity, search optimization,and campaign execution.

Success in the First 12 Months:

• Elevate the quality andconsistency of the brand across digital, campaign, event, and salesexperiences.
• Increase the speed andefficiency of creative and campaign execution.
• Improve website performance,organic visibility, user experience, and conversion.
• Strengthen SEO, paid search,and AI-driven search visibility.
• Build integrated campaignsthat generate qualified leads, opportunities, and pipeline.
• Strengthen HubSpotautomation, segmentation, nurturing, and campaign execution.
• Improve campaign measurementand attribution across digital channels.
• Reduce reliance on outsideresources for routine creative, website, and digital campaign execution.
• Strengthen marketingsmeasurable contribution to pipeline and revenue growth.