WFH B2B Lead Generator & Appointment Setter (UK Publishing)

BruntWork; Metro Manila; Remote; PHP 276,000 - 441,000; Full time

Benefits offered by this job

Health insurance

Permanent work from home

Immediate hiring

Job summary

BruntWork is seeking a proactive B2B Lead Generator & Appointment Setter (UK Publishing) to grow our UK magazine titles. You will independently research and source qualified B2B prospects, identify decision-makers, conduct cold outreach, qualify leads, and schedule sales appointments for the Sales Director.

The ideal candidate has proven B2B lead gen and appointment setting experience, strong research and outbound communication skills, and a track record of meeting KPIs.

Qualifications

• Proven experience in B2B lead generation and appointment setting.
• Ability to independently research and source leads.
• Strong cold calling and professional phone manner.
• Experience using LinkedIn and business directories for prospecting.
• Excellent English communication and strong organizational skills.
• Self-motivated and able to work with KPI targets.

Responsibilities

• Research and generate qualified B2B leads using LinkedIn, directories, and industry platforms.
• Build and manage prospect lists based on client criteria.
• Identify key decision-makers within target UK businesses.
• Conduct outbound calls and email outreach to generate interest.
• Qualify prospects via discovery calls and schedule appointments for the Sales Director.
• Maintain records of activity, follow-ups, and pipeline status.
• Adapt lead generation strategies per campaign and publication.
• Meet weekly and monthly appointment-setting KPIs.
• Work UK business hours to maximize contact with prospects.

Skills

B2B lead gen

Appointment setting

LinkedIn prospecting

Cold calling

English communication

Remote work

Time management

Job description

Job Overview

We are looking for a proactive and results-driven B2B Lead Generator & Appointment Setter (UK Publishing) to support the growth of established UK magazine publications. This role will be responsible for independently researching and sourcing qualified B2B prospects, identifying key decision-makers, conducting cold outreach, qualifying leads, and scheduling sales appointments. The ideal candidate is a confident communicator with strong research skills, experience in B2B lead generation, and a proven track record of meeting appointment-setting targets.

Schedule

• 40 hours per week, Mon-Fri, 8.30am-5.30pm with 1 hour lunch break, UK Timezone.

Responsibilities

• Research and generate qualified B2B leads using LinkedIn, business directories, trade shows, and industry-specific platforms.

• Build and manage your own prospect lists based on established client criteria.

• Identify key decision-makers within target UK businesses.

• Conduct outbound calls and email outreach to introduce the publications and generate interest.

• Conduct initial discovery calls to qualify prospects based on their needs and level of interest.

• Schedule qualified appointments for the Sales Director.

• Maintain accurate records of prospecting activity, follow-ups, and pipeline status.

• Adapt lead generation strategies based on the specific publication or campaign being supported.

• Consistently follow up with prospects and maintain an organized pipeline.

• Meet weekly and monthly appointment-setting KPIs and targets.

• Work UK business hours to maximize contact with B2B prospects.

Requirements

• Proven experience in B2B lead generation and appointment setting.

• Demonstrated ability to independently research and source leads.

• Strong cold calling and phone communication skills.

• Professional and confident phone manner.

• Experience using LinkedIn and business directories for prospecting.

• Strong research, organization, and follow-up skills.

• Self-motivated and able to work independently.
  

• Comfortable working with performance-based KPIs and appointment targets.

• Proven track record of meeting or exceeding appointment-setting goals.

• Excellent English communication skills.

• Reliable internet connection and a suitable remote work setup.

• Willingness to work UK business hours.

Nice to Have

• Experience in media, publishing, advertising, or related sales environments.

• Familiarity with the UK B2B market and professional communication standards.

• Experience managing multiple campaigns, publications, or brands simultaneously.

• Experience selling advertising or sponsorship opportunities.

Independent Contractor Perks

• Health insurance coverage for eligible locations

• Permanent work from home

• Immediate hiring

Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.