VP-Marketing (Pharma/Insurance)

PM Consulting; Pasig; On-site; PHP 1,800,000 - 3,000,000; Full time

Job summary

PM Consulting in the Philippines is seeking a Vice President – Marketing to lead the full marketing function and drive brand growth, customer acquisition, and market expansion. The ideal candidate boasts senior leadership experience, a track record in Insurance or Pharma, and a data-driven, customer-centric approach to marketing.

This role requires strategic thinking, capability to manage diverse campaigns across digital and traditional channels, and the ability to translate insights into

Qualifications

• Senior marketing leadership experience at VP or Head of Marketing level.
• Strong background in Insurance or Pharma industry preferred.
• Solid experience in B2C marketing and brand management.
• Strong strategic thinking and leadership abilities.
• Experience in digital marketing transformation and data-driven marketing.
• Ability to operate in a fast-paced, competitive environment.

Responsibilities

• Lead overall marketing strategy, planning, and execution.
• Drive brand positioning, awareness, and market penetration.
• Oversee integrated marketing campaigns across digital, traditional, and B2C channels.
• Collaborate with Sales and Business Units to drive revenue growth.
• Lead customer acquisition, engagement, and retention strategies.
• Develop and mentor high-performing marketing teams.
• Utilize data and insights to optimize marketing ROI.

Skills

Senior marketing leadership

Pharma/Insurance industry

B2C marketing

Strategic thinking

Digital marketing transformation

Data-driven marketing

Leadership capabilities

Job description

About the job VP-Marketing (Pharma/Insurance)

We are seeking a highly strategic and innovative Vice President – Marketing to lead our overall marketing function and drive brand growth, customer acquisition, and market expansion.

The ideal candidate is a senior marketing leader with strong experience in the Insurance or Pharmaceutical industry, and a proven ability to build impactful, data-driven, and customer-centric marketing strategies.

Key Responsibilities:

• Lead overall marketing strategy, planning, and execution
• Drive brand positioning, awareness, and market penetration
• Oversee integrated marketing campaigns (digital, traditional, and B2C channels)
• Collaborate closely with Sales and Business Units to drive revenue growth
• Lead customer acquisition, engagement, and retention strategies
• Manage and develop high-performing marketing teams
• Utilize data and insights to optimize marketing performance and ROI

Requirements:

• Proven experience in senior marketing leadership (VP / Head of Marketing level)
• Strong background in Insurance or Pharma industry preferred
• Solid experience in B2C marketing and brand management
• Strong strategic thinking and leadership capabilities
• Experience in digital marketing transformation and data-driven marketing
• Ability to operate in a fast-paced, competitive environment