Product Manager

Aspen Philippines Inc.; Taguig; Presencial; PHP 1 200 000 - 1 800 000; Tempo integral

Resumo da oferta

Aspen Philippines Inc. is seeking a senior Brand Marketing professional to lead brand strategy, planning, and execution across assigned products in Metro Manila. You will translate market insights into comprehensive marketing plans and ensure timely, compliant execution to drive sales growth.

The role requires 5–7 years in pharma marketing, strong analytical and forecasting abilities, and the ability to collaborate with sales, medical, and regulatory teams to optimize outcomes.

Qualificações

• Bachelor's degree and 5–7 years in pharmaceutical sales/marketing or related function.
• Ability to develop marketing plans and analyze business performance to drive results.
• Strong analytical, financial, forecasting, presentation, and stakeholder skills.

Responsabilidades

• Develop and implement annual marketing plans and brand strategies.
• Drive achievement of product sales targets and market share growth.
• Manage budgets, pricing strategies, and ROI for campaigns.
• Plan and execute product launches with cross-functional teams.
• Engage with key opinion leaders and healthcare professionals.
• Monitor performance and ensure regulatory compliance of marketing activities.

Conhecimentos

Brand strategy

Marketing planning

Forecasting

Stakeholder management

Formação académica

Bachelor's degree in Marketing/Business/Pharmacy

Ferramentas

IMS/IQVIA

Descrição da oferta de emprego

To develop and execute brand strategies and marketing initiatives for assigned products, with accountability for achieving sales targets, market share growth, and profitability. The role translates market insights and business objectives into effective marketing plans and ensures timely execution of brand initiatives to drive sustainable business growth.

Major Accountabilities

1. Brand Strategy and Marketing Planning

• Develop and implement annual marketing plans and brand strategies aligned with corporate objectives and market opportunities.
• Analyze market trends, competitor activities, and customer insights to identify growth opportunities and strengthen brand positioning.
• Develop and execute marketing campaigns, promotional programs, advertising, merchandising, and sales support initiatives.

2. Sales and Business Performance

• Drive achievement of assigned product sales targets, market share, and brand growth objectives in collaboration with the sales team.
• Prepare sales forecasts and monitor product performance against targets, recommending and implementing corrective actions as needed.
• Provide regular business updates and actionable recommendations to management.

3. Financial and Profitability Management

• Manage product marketing budgets, expenses, and profitability against approved financial targets.
• Recommend pricing strategies, product deals, and promotional investments based on market conditions and financial objectives.
• Evaluate marketing effectiveness and return on investment to optimize resource allocation and business results.

4. Product Launch and Execution

• Collaborate with cross-functional stakeholders in planning and executing new product launches, ensuring alignment on objectives, timelines, and deliverables.
• Ensure timely execution of assigned launch initiatives, including marketing materials, promotional programs, and sales support requirements.
• Monitor launch readiness and post-launch performance, address execution gaps, and recommend actions to support product uptake.

5. Stakeholder and Sales Force Engagement

• Partner with the sales team to align marketing strategies, strengthen field execution, and support achievement of commercial objectives.
• Develop and maintain professional relationships with key opinion leaders (KOLs), speakers, healthcare professionals, and other relevant stakeholders.
• Coordinate with internal support teams to ensure effective implementation of marketing and brand initiatives.

6. Performance Monitoring and Compliance

• Conduct regular reviews of product sales, market share, profitability, and marketing program effectiveness to identify improvement opportunities.
• Ensure marketing initiatives and promotional materials comply with applicable regulatory requirements and company policies.
• Drive completion of agreed action plans and continuously improve brand performance through data-driven decisions.

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, Pharmacy, or a related field.
• At least 5-7 years of experience in pharmaceutical sales, marketing, or a related commercial function.
• Demonstrated ability to develop marketing plans, analyze business performance, and execute initiatives that deliver measurable results.
• Strong analytical, financial management, forecasting, presentation, and stakeholder management skills.
• Familiarity with IMS/IQVIA or equivalent pharmaceutical market intelligence tools.
• Experience in new product launch planning and execution is an advantage.
• Previous supervisory, sales management, or brand management experience is an advantage.