Digital Marketing Manager (1)

Propelrr; Makati; Presencial; PHP 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Propelrr is seeking a Digital Marketing Manager to lead multi-channel strategies across SEO, paid media, CRO, content marketing, social media, and copywriting. The role guides a team of digital specialists to drive traffic, engagement, and conversions for diverse clients while building strong relationships.

The ideal candidate combines deep expertise in digital marketing with a passion for innovation, leveraging AI-powered tools to optimize efficiency and deliver measurable results in a

Formación

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of digital marketing experience across paid and organic channels.
• Proven expertise in paid media, copywriting, and social media campaign management.
• Strong content creation, writing, editing, and storytelling skills.
• Proficiency in analytics and digital tools (GA, SEMrush, Ahrefs, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads).
• Hands-on experience with major advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads).
• Strong analytical, problem-solving, and data-driven decision-making abilities.
• Excellent project management, organizational, and communication skills.
• Leadership experience in managing and motivating teams.
• Strategic thinker, adaptable in fast-paced environments.
• Relevant digital marketing certifications preferred.
• High attention to detail with ability to manage multiple priorities.

Responsabilidades

• Content Management & Marketing: Collaborate with creators to deliver brand-aligned content and manage calendars.
• SEO Strategy & Execution: Drive organic growth via keyword research, on-page optimization, and link-building.
• Social Media Management: Build and execute organic and paid strategies across multiple platforms.
• Paid Media Strategy: Plan, implement, and optimize paid campaigns; audit performance to maximize ROI.
• Copywriting & Strategy: Craft compelling ad and web copy aligned with brand voice.
• CRO: Analyze user behavior, design A/B tests, and improve conversion funnels.
• Digital Marketing Leadership: Oversee campaigns, budgets, and reporting; stay ahead of trends.
• Project & Resource Management: Lead cross-functional teams and support talent development.
• Performance & Reporting: Define KPIs and provide actionable client insights.
• Client & Agency Interaction: Manage client expectations and present campaign outcomes.

Conocimientos

Multi-channel strategy

SEO

Paid Media

Content Marketing

CRO

Social Media

Copywriting

Analytics

Leadership

Project Mgmt

Educación

Bachelor’s degree

Marketing/Communications degree

Herramientas

Google Analytics

SEMrush

Ahrefs

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

Descripción del empleo

Job Description

We are seeking a Digital Marketing Manager to lead and execute multi-channel strategies across SEO, Paid Media, CRO, content marketing, social media, and copywriting. In this leadership role, you will guide a team of digital specialists, driving traffic, engagement, and conversions for diverse clients while building strong relationships. The ideal candidate combines deep expertise in digital marketing with a passion for innovation, leveraging AI-powered tools to optimize efficiency and deliver measurable results, all while staying ahead of evolving industry trends.

Job Responsibilities

Content Management & Marketing

• Collaborate with creators to deliver high-quality, brand-aligned content.
• Develop and manage content strategies, calendars, and storytelling initiatives.
• Optimize content for SEO and audience engagement across blogs, videos, and infographics.

SEO Strategy & Execution

• Drive organic growth through keyword research, on-page optimization, and link-building.
• Conduct regular SEO audits and technical improvements to enhance site performance.

Social Media Management

• Build and execute organic and paid strategies across platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok).
• Create platform-specific content, monitor performance, and engage with online communities.

Paid Media Strategy

• Plan, implement, and optimize paid campaigns.
• Conduct audits, track performance, and maximize ROI.

Copywriting & Strategy

• Craft compelling ad copy, web copy, and marketing content to drive conversions.
• Align messaging with brand voice and campaign objectives.

Conversion Rate Optimization (CRO)

• Analyze user behavior and campaign performance.
• Design A/B tests, optimize user journeys, and improve conversion funnels.

Digital Marketing Leadership

• Oversee end-to-end campaign management, budget allocation, and reporting.
• Stay ahead of industry trends and integrate innovative tools and practices.

Project & Resource Management

• Lead cross-functional teams, manage workflows, and ensure timely project delivery.
• Support talent acquisition, training, and development initiatives.

Performance & Reporting

• Define KPIs, track results, and generate actionable insights.
• Provide clear performance reports to clients and stakeholders.

Client & Agency Interaction

• Act as primary client contact, manage expectations, and present campaign outcomes.
• Ensure smooth daily operations, quality control, and risk management.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 5+ years of digital marketing experience across paid and organic channels
• Proven expertise in paid media, copywriting, and social media campaign management
• Strong content creation, writing, editing, and storytelling skills
• Proficiency in analytics and digital tools (Google Analytics, SEMrush, Ahrefs, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads)
• Hands-on experience with major advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads)
• Strong analytical, problem-solving, and data-driven decision-making abilities
• Excellent project management, organizational, and communication skills
• Leadership experience in managing and motivating teams
• Strategic thinker, adaptable in fast-paced environments
• Relevant digital marketing certifications preferred
• High attention to detail with ability to manage multiple priorities