Digital Marketing Manager

Concerted Management Corporation; Makati; On-site; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Career development

Dynamic work environment

Access to cutting-edge tools

Job summary

Concerted Management Corporation is seeking a Digital Marketing Manager to lead the end-to-end digital marketing funnel, converting online leads into offline sales and driving revenue growth. This role requires a marketing degree and 2-3 years of exclusive digital marketing experience.

You will develop and manage SEO/SEM, email, social, and display campaigns, handle budgets, and analyze performance using Google Analytics and Tag Manager. Collaboration with teams and agencies is essential.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 2-3 years of exclusive digital marketing experience.
• Certification in digital marketing is a plus.
• Strong SEO/SEM, email, social media, and display advertising knowledge.
• Familiarity with mar-tech platforms such as Google Analytics and GTM.
• Excellent written and verbal communication; leadership skills.

Responsibilities

• Develops and implements comprehensive digital marketing strategies across SEO/SEM, email, social media, and display advertising to boost online visibility and ROI.
• Manages and optimizes online lead generation campaigns with actionable insights.
• Oversees the digital marketing funnel, converting online leads to offline sales and increasing revenue.
• Defines and manages marketing budgets across channels for ROI.
• Drives digital projects to achieve customer acquisition goals.
• Monitors campaign performance using web analytics and ROI metrics for data-driven decisions.
• Collaborates with cross-functional teams and agencies to execute campaigns.
• Ensures development and management of digital assets (websites, social platforms, apps).
• Identifies market trends to optimize strategies and performance.
• Manages community engagement and content for campaigns to boost brand loyalty.
• Evaluates staff performance against KPIs to drive high performance.

Skills

SEO/SEM

Email marketing

Social media

Display advertising

Campaign analysis

Leadership

Content creation

Education

Bachelor's degree in Marketing

Digital marketing certification

Tools

Google Analytics

Google Tag Manager

Job description

About the Role

The Digital Marketing Manager is responsible for managing the entire marketing and sales funnel, with a focus on converting online leads into offline sales through an online-to-offline model. This role encompasses all aspects of digital marketing, from strategy development to execution, and involves close collaboration with both internal teams and external partners.

What You'll Be Doing

• 1. Develops and implements comprehensive digital marketing strategies, covering Search Engine Optimization (SEO) and Search Engine Marketing (SEM) , email, social media and display advertising in order to boost online visibility, drive targeted traffic, and enhance ROI.
• 2. Manages and optimizes online lead generation campaigns, providing actionable insights in order to boost performance and improve results.
• 3. Oversees the digital marketing funnel, ensuring efficient conversion from online leads to offline sales to increase overall sales efficiency and revenue
• 4. Defines and manages marketing budgets, strategically allocating resources across media channels and platforms in order to maximize ROI and optimize campaign effectiveness.
• 5. Drives digital projects and initiatives in order to achieve customer acquisition goals.
• 6. Monitors and report on campaign performance, including web analytics, ROI, and other key metrics in order to ensure data-driven decision-making and optimize marketing effectiveness.
• 7. Collaborates with cross-functional teams and digital agencies to execute and manage campaigns effectively.
• 8. Ensures the proper development and management of digital assets, including websites, social media platforms, and mobile apps in order to enhance user engagement and brand consistency.
• 9. Identifies market trends and optimize marketing strategies based on insights to drive improved performance and achieve business objectives.
• 10. Manages community engagement and content creation for digital campaigns in order to boost brand loyalty and drive higher engagement rates.
• 11. Evaluates, coaches, and recognizes direct reports and staff, aligning appraisals with agreed KPIs in order to drive high performance and sustained engagement within the Department.
• 12. Performs other tasks given by the company official as the need arises.

Basic Requirements

Bachelor’s Degree in Marketing or a related field.

Certification in digital marketing is a plus.

Professional Experience:

2-3 years of exclusive experience in digital marketing.

Skills Required:

• Proven experience in designing and managing marketing campaigns, particularly in e-commerce, retail, or financial services.
• Strong expertise in SEO/SEM, marketing databases, email, social media, and display advertising.
• In-depth knowledge of digital media touchpoints (paid media) and mar-tech platforms (e.g., Google Analytics, Google Tag Manager).
• Creative and keen eye for design and aesthetics.
• Excellent written and verbal communication skills.
• Exceptional leadership and team management skills.

What We Offer

• Competitive salary with performance-based incentives
• Opportunities for professional growth and career development
• A dynamic and supportive work environment
• Access to cutting-edge tools and technologies for digital marketing initiatives