Digital Marketing Manager

Concerted Management Corporation; San Juan; Presencial; PHP 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Performance incentives

Growth opportunities

Dynamic work environment

Descripción de la vacante

Concerted Management Corporation is seeking a Digital Marketing Manager to own the full online funnel, from strategy to execution, and drive online-to-offline sales in a dynamic, data-driven environment.

The role requires 2–3 years in digital marketing, expertise in SEO/SEM, email, social media, and analytics, plus leadership skills to guide a team and collaborate with internal and external partners.

Formación

• Bachelor’s degree in Marketing or related field.
• Digital marketing certification is a plus.
• 2–3 years of exclusive experience in digital marketing.
• Experience in designing and managing marketing campaigns, especially in e-commerce, retail, or financial services.
• Strong expertise in SEO/SEM, email, social media, and display advertising.
• In-depth knowledge of digital media touchpoints and mar-tech platforms.

Responsabilidades

• Develops and implements digital marketing strategies across SEO/SEM, email, social, and display ads.
• Manages and optimizes online lead generation campaigns for better ROI.
• Oversees the marketing funnel from online leads to offline sales.
• Sets and manages marketing budgets to maximize ROI.
• Drives digital projects to achieve customer acquisition goals.
• Monitors and reports on campaign performance and key metrics.
• Collaborates with cross-functional teams and external partners to execute campaigns.
• Ensures development and management of digital assets (websites, social, apps).
• Identifies market trends and optimizes strategies based on insights.
• Oversees content creation and community engagement for campaigns.
• Evaluates staff performance and aligns KPIs with expectations.
• Performs other tasks as required.

Conocimientos

Campaign design and execution

SEO/SEM

Email marketing

Social media marketing

Display advertising

Marketing databases

Google Analytics

Google Tag Manager

Creative/design sense

Written communication

Leadership

Educación

Bachelor’s degree in Marketing or related field

Digital marketing certification

Herramientas

Google Analytics

Google Tag Manager

Descripción del empleo

About the Role

The Digital Marketing Manager is responsible for managing the entire marketing and sales funnel, with a focus on converting online leads into offline sales through an online-to-offline model. This role encompasses all aspects of digital marketing, from strategy development to execution, and involves close collaboration with both internal teams and external partners.

What You'll Be Doing

• 1. Develops and implements comprehensive digital marketing strategies, covering Search Engine Optimization (SEO) and Search Engine Marketing (SEM) , email, social media and display advertising in order to boost online visibility, drive targeted traffic, and enhance ROI.
• 2. Manages and optimizes online lead generation campaigns, providing actionable insights in order to boost performance and improve results.
• 3. Oversees the digital marketing funnel, ensuring efficient conversion from online leads to offline sales to increase overall sales efficiency and revenue
• 4. Defines and manages marketing budgets, strategically allocating resources across media channels and platforms in order to maximize ROI and optimize campaign effectiveness.
• 5. Drives digital projects and initiatives in order to achieve customer acquisition goals.
• 6. Monitors and report on campaign performance, including web analytics, ROI, and other key metrics in order to ensure data-driven decision-making and optimize marketing effectiveness.
• 7. Collaborates with cross-functional teams and digital agencies to execute and manage campaigns effectively.
• 8. Ensures the proper development and management of digital assets, including websites, social media platforms, and mobile apps in order to enhance user engagement and brand consistency.
• 9. Identifies market trends and optimize marketing strategies based on insights to drive improved performance and achieve business objectives.
• 10. Manages community engagement and content creation for digital campaigns in order to boost brand loyalty and drive higher engagement rates.
• 11. Evaluates, coaches, and recognizes direct reports and staff, aligning appraisals with agreed KPIs in order to drive high performance and sustained engagement within the Department.
• 12. Performs other tasks given by the company official as the need arises.

Basic Requirements

Bachelor’s Degree in Marketing or a related field.

Certification in digital marketing is a plus.

Professional Experience:

2-3 years of exclusive experience in digital marketing.

Skills Required:

• Proven experience in designing and managing marketing campaigns, particularly in e-commerce, retail, or financial services.
• Strong expertise in SEO/SEM, marketing databases, email, social media, and display advertising.
• In-depth knowledge of digital media touchpoints (paid media) and mar-tech platforms (e.g., Google Analytics, Google Tag Manager).
• Creative and keen eye for design and aesthetics.
• Excellent written and verbal communication skills.
• Exceptional leadership and team management skills.

What We Offer

• Competitive salary with performance-based incentives
• Opportunities for professional growth and career development
• A dynamic and supportive work environment
• Access to cutting-edge tools and technologies for digital marketing initiatives