US Field Marketing Manager - Exec Programs & Pipeline

BLP; Boston; Hybrid; PHP 7,561,000 - 9,452,000; Full time

Job summary

BLP is seeking a Field Marketing Manager, US, to establish and grow our in-person and executive presence in North America. You will own the full cycle from event strategy to post-event conversion, engaging CFOs, COOs, and senior Shared Services leaders at target accounts.

You will build a quarterly events calendar, run intimate executive programs, and lead sponsorships at finance and ERP ecosystem events. This role requires travel 30-40% within North America and autonomous execution in a new

Qualifications

• 5+ years in B2B field or event marketing for an enterprise software company selling six-figure deals.
• Track record of executive programs (roundtables, dinners, councils) that sourced measurable pipeline with C-level audiences.
• Experience marketing to finance or operations leaders (CFOs/COOs).
• Ability to own a budget end-to-end and defend spend with pipeline data.
• Strong working knowledge of CRM and marketing automation (HubSpot preferred).
• Autonomy as the first field marketer in a new market while coordinating with a remote team.
• Experience in companies based in EMEA.
• Willingness to travel 30-40% within North America.
• Authorization to work in the United States.

Responsibilities

• Own the US field marketing plan and quarterly events calendar aligned with US sales territories.
• Run executive programs (roundtables, dinners, briefings) in key US metros from guest list strategy to follow-up.
• Lead our conference presence: sponsorships, booths, speaking slots, and side events.
• Co-market with ERP/system integrator partners in the US.
• Turn attendance into pipeline through pre-event outreach and post-event follow-up.
• Make every program executive-ready with tailored messaging and customer stories.
• Measure pipeline impact: track sourced/influenced opportunities and optimize budget.
• Manage budget, agencies, venues, and vendors with discipline.

Skills

B2B field marketing

Executive programs

CRM

HubSpot

Tools

CRM (HubSpot)

Job description

BLP is seeking a Field Marketing Manager, US, to establish and grow our in-person and executive presence in North America. You will own the full cycle from event strategy to post-event conversion, engaging CFOs, COOs, and senior Shared Services leaders at target accounts.

You will build a quarterly events calendar, run intimate executive programs, and lead sponsorships at finance and ERP ecosystem events. This role requires travel 30-40% within North America and autonomous execution in a new