UA Growth Lead — Mobile Games

NAPHORA GAMES GROUP; España; On-site; PHP 3,135,000 - 5,643,000; Full time

Job summary

Naphora Games Group is seeking a growth-focused User Acquisition leader to own and scale global mobile game campaigns. You will drive profitable player growth through paid channels, creative testing, ASO, and data-driven optimization across Meta, Google, TikTok, AppLovin, Unity Ads, and more.

You will collaborate with Product to improve retention, monetization, and LTV, while building dashboards and reports to inform stakeholders.

Qualifications

• 4+ years of experience in User Acquisition within mobile gaming.
• Experience managing six- or seven-figure monthly UA budgets.
• Hands-on with major ad networks (Meta, Google, TikTok, AppLovin, Unity).
• Strong understanding of mobile KPIs: CPI, IPM, CTR, CVR, ROAS, LTV, ARPDAU.
• Fluent in English and able to communicate with cross-functional teams.

Responsibilities

• Develop and execute paid and organic acquisition strategies across multiple mobile games.
• Manage UA campaigns across Meta, Google, TikTok, AppLovin, Unity Ads and other networks.
• Own campaign budgets, bidding strategies, and performance optimization.
• Scale acquisition while maintaining profitability and player quality.
• Collaborate with Product to improve retention, monetization, and LTV.
• Define and execute creative testing roadmaps; lead ASO initiatives.
• Analyze campaign performance and build dashboards for stakeholders.

Skills

User Acquisition

Growth Marketing

Performance Marketing

Analytics

A/B Testing

Data-driven decisions

Communication

English fluency

Tools

Meta Ads

Google Ads

TikTok Ads

AppLovin

Unity Ads

BI tools

Mobile attribution platforms (AppsFlyer/Adjust/Singular)

Job description

Naphora Games Group is seeking a growth-focused User Acquisition leader to own and scale global mobile game campaigns. You will drive profitable player growth through paid channels, creative testing, ASO, and data-driven optimization across Meta, Google, TikTok, AppLovin, Unity Ads, and more.

You will collaborate with Product to improve retention, monetization, and LTV, while building dashboards and reports to inform stakeholders.