Trade Marketing Specialist (General Santos)

Asia Brewery Incorporated; General Santos; On-site; PHP 279,000 - 424,000; Full time

Benefits offered by this job

Pre-employment medical examination

Government-mandated benefits (SSS,Phil

Pag-IBIG)

Competitive Salary Package

Commission & Incentives

Service Vehicle for Field Work

Leave Credits (Vacation and Sick Leave

Life Insurance

Health Maintenance Organization (HMO)

Job summary

Asia Brewery Incorporated in General Santos is seeking a Marketing Merchandise Specialist to manage merchandising inventory, coordinate promotions, and ensure strong brand visibility.

You will work with internal teams and partners on event execution, logistics, and reporting, driving trade marketing programs to boost sales and consumer engagement.

Qualifications

• College graduate of Marketing Management or related discipline.
• Exposure/experience in merchandising, set-up, BTL activations, and 3rd party manpower handling.
• Experience in developing and executing trade marketing programs to drive brand visibility and sales.
• Holder of a driver's license with restriction code A, A1, B, B1, and B2.

Responsibilities

• Oversees inventory and deployment of merchandising materials.
• Analyzes competitive environment to support merchandising strategies.
• Leads merchandising efforts in events, blitz, and promotional activities.
• Ensures consistent execution of merchandising plans.
• Develops trade and consumer promotions based on market needs.
• Implements ATL and BTL campaigns with internal teams and partners.
• Tracks effectiveness of promotions and recommends improvements.
• Leads sponsorships, events, and promotional activities execution.
• Manages setup and movement of marketing materials and equipment.
• Works with third-party providers for promotional activities.
• Ensures strong brand visibility and consumer engagement.
• Prepares reports and replenishment of materials.

Skills

Merchandising

Brand management

Trade marketing

Driver's license

Education

College graduate in Marketing Management or related

Job description

About this Role

This role handles merchandising inventory, leads promotional activities, and ensures brand visibility. It coordinates with teams and partners, manages logistics, and monitors campaign performance to support marketing goals.

Duties and Responsibilities

• Merchandising Management: Oversees inventory and deployment of merchandising and promotional materials

• Market Analysis: Analyzes competitive environment to support merchandising strategies

• Activity Execution: Leads merchandising efforts in events, blitz, and promotional activities

• Standards Compliance: Ensures consistent execution of merchandising plans

• Promotion Planning: Develops trade and consumer promotions based on market needs

• Promotion Execution: Implements ATL and BTL campaigns with internal teams and partners

• Performance Monitoring: Tracks effectiveness of promotions and recommends improvements

• Event Management: Leads sponsorships, events, and promotional activities execution

• Logistics Coordination: Manages setup and movement of marketing materials and equipment

• Agency Coordination: Works with third-party providers for promotional activities

• Brand Management: Ensures strong brand visibility and consumer engagement

• Inventory Reporting: Prepares reports and recommends replenishment of materials

• Activity Monitoring: Tracks ongoing promotions and competitor activities

• Reporting: Prepares post-activity reports evaluating performance and cost effectiveness

Work Schedule

• Days: Monday to Saturday

• Time: 6:00 AM to 3:00 PM

Qualifications & Competencies Needed

• College graduate of Marketing Management or any similar discipline

• Preferably have exposure / experience in merchandising and set-up, BTL activations and 3rd party manpower handling

• Experienced in developing and executing trade marketing programs to drive brand visibility and sales growth

• Holder of Professional or Non-Professional Driver’s License with a Restriction Code of A, A1, B, B1, and B2

Benefits

• Pre-employment medical examination

• Government-mandated benefits (SSS, PhilHealth, Pag-IBIG)

• Competitive Salary Package

• Commission & Incentives

• Service Vehicle for Field Work

• Leave Credits (Vacation and Sick Leave)

• Life Insurance

• Health Maintenance Organization (HMO)