Trade Marketing Executive (Pooling)

NESTLE BUSINESS SERVICES AOA INC; Philippines; On-site; PHP 800,000 - 1,100,000; Full time

Job summary

NESTLE BUSINESS SERVICES AOA INC is seeking a Category Lead to manage Trade & Category Management, commercial planning, and shopper insights. You will drive category growth through channel strategies and align sales and marketing with business objectives.

The role requires extensive FMCG experience, strong analytical skills, and the ability to work with cross-functional teams to deliver data-driven plans.

Qualifications

• Extensive exposure in Trade & Category Management.
• Bachelor's degree or higher in Business/Marketing or related field.
• 4–5 years of sales/marketing experience in FMCG/Consumer Healthcare.
• Excellent communication and interpersonal skills.

Responsibilities

• Monitor and report category performance across channels with dashboards.
• Input monthly business planning to align monthly targets for the Sales team.
• Lead annual commercial planning and category strategy with cross-functional teams.
• Define shopper segmentation and growth drivers; identify priority channels.
• Equip customer teams with actionable shopper insights.

Skills

Trade & Category Management

Sales & Marketing experience

Communication & interpersonal skills

Dashboard reporting

Education

Bachelor's degree in Business Administration/Management, Marketing or related field

Job description

Key Deliverables: Trade Marketing / Category Management

COMMERCIAL PLANNING (Monthly & Annual)

• Monitoring, analysis and reporting of category performance across channels and key customers through monthly and quarterly dashboards, combining both external and internal data points as well as ensuring both internal and external stakeholders are aligned to the category vision and initiatives.

• Ensure relevant inputs are factored into the monthly business planning cycle (supporting the demand planning process) to ensure a clearly aligned Monthly target and assign monthly targets to the Sales team.

• Facilitate the Annual Commercial planning processes for their respective categories to ensure a clearly aligned and commercially strong plan across Sales & Marketing whilst being accountable for crafting the Category channel plan to support the annual business objectives.

CATEGORY LEADERSHIP

• Commercial Development in their role as Category expert will be accountable for clearly defining the category shopper segmentation and driving category growth through tactics based on consumer, shopper and customer understanding as input to long term Business strategy. Through support of the Nestle global & local team, responsible for identifying priority channels for the Category and developing category strategy, definition and identification of category growth drivers.

CHANNEL EXPERTISE

• Identify opportunities within all prioritized channels to execute the key category initiatives ensuring a frictionless on-line/off-line experience and with this develop winning strategies and solutions for priority channels for respective category

• Define the picture of success for the category in each prioritized channel and enable its implementation, continuous review and optimization

SHOPPER EXPERTISE

• Ensure Shopper considerations across all relevant outputs, inc. applying shopper understanding in category, channel, brand and customer plans.

• Equip Customer Teams (key accounts) with actionable shopper insights which will inspire customers to implement aligned category strategy and initiatives

• Responsible for crafting the shopper communication brief, based on the outcomes from the Nestle Brand engagement process to ensure proper briefing to the Shopper Activation manager to develop timely and fit for purpose in-store communication

STRATEGIC REVENUE MANAGEMENT

• Contribute to aligned brand pricing & promotion strategies across the portfolio, will define & execute optimized Pack Price architecture

• Expose the effectiveness of the full commercial investment mix and seek and share opportunities to optimize it

• Develop clear promotional guidelines/policies across our channels & customers based on agreed brand pricing strategies, infused with consumer & shopper insights.

• Partner with marketing, sales & finance to optimize trade promotion plans based on systematic promotional evaluation, challenge effectiveness, funding & mechanics, consistently applying Keep/Modify/Drop mindset, balancing trade investment with customer tactics and needs, to improve RO

QUALIFICATIONS:

• Has extensive exposure in Trade & Category Management

• Candidate must be a graduate of a Four (4) Year Course preferably at least a Bachelor's/College Degree in Business Administration/Management, Marketing, Humanities or any equivalent course.

• At least 4-5 years of sales/marketing experience in the FMCG/Consumer Healthcare industry.

• With excellent communication & interpersonal skills