Trade Marketing | (Channel Execution Specialist) Visayas Area

GENERIKA Drugstore; Central Visayas; On-site; PHP 446,000 - 781,000; Full time

Job summary

GENERIKA Drugstore is seeking a Channel Execution Specialist to conceptualize and implement in-store programs that drive incremental sales for operations and portfolio targets. This role analyzes market insights from sales data and field feedback to craft effective trade and promotional plans.

Key responsibilities include coordinating with pharma suppliers, executing promotions, and preparing post-promo evaluations.

Qualifications

• College degree in marketing or business management.
• At least one year of experience in pharmacies or pharmaceutical category management.
• Pharmaceutical product knowledge.
• Strong written and oral communication.
• Analytical and problem-solving abilities.
• Project management skills.
• Team player with accuracy and detail.
• Excel skills; advanced is a plus.

Responsibilities

• Extract market insight from internal sales data, customer interaction and front liner insights.
• Assist in formulation of effective and efficient trade and promotional support plans and programs.
• Execute and monitor in-store promotions and other trade activities such as on ground community activation, medical mission and the like.
• Coordinate with pharma suppliers, merchant partners, and other corporate retail partners in the implementation and execution of marketing activities.
• Accomplish other marketing related programs by completing related results as needed.
• Conduct regular trade check including competitors check.
• Coordinate meetings and brainstorming sessions with Operations and Franchisees to assist in store marketing activities.
• Prepare and submit post promo evaluation reports.
• Prepare needed work plans, trade letters and other correspondence.

Skills

Effective communication

Analytical skills

Problem-solving

Project management

Teamwork

Attention to detail

Excel proficiency

Trainability

Strategic thinking

Education

College degree in marketing or business management

Tools

Microsoft Excel

Job description

JOB PURPOSE

The Channel Execution Specialist is responsible for the conceptualization, development, implementation and evaluation of In-store program to support the following units:

1. Operations - drive incremental sales through execution of various programs and promotions.
2. Portfolio - drive offtake sales at the retail level specific to a specified products intended for move out / push sell

SUMMARY OF RESPONSIBILITIES

1. Extract market insight from internal sales data, customer interaction and front liner insights.
2. Assist in formulation of effective and efficient trade and promotional support plans and programs.
3. Execute and monitor in-store promotions and other trade activities such on ground community activation, medical mission and the like
4. Coordinate with pharma suppliers, merchant partners, and other corporate retail partners in the implementation and execution of marketing activities
5. Accomplish other marketing related programs by completing related results as needed.
6. Conduct regular trade check including competitors check.
7. Regular Coordination meetings and brainstorming sessions with Operations and Franchisees to assist in their local store marketing activities.
8. Prepare and submit post promo evaluation reports
9. Prepare needed work plans, trade letters and other correspondence

JOB REQUIREMENT

• College graduate of any marketing or business management course
• Minimum one year experience in pharmacies, pharmaceutical category management or equivalent fields.
• Pharmaceutical product knowledge
• Effective communication skills both written and oral
• Effective analytical and problem-solving skills
• Project Management
• Ability to work as part of a team
• Accuracy and keen eye for detail
• Computer literate with advanced skill in using Microsoft Excel is an advantage
• Highly trainable and strategic