Trade Marketing & Brand Activations Lead

GLOBAL PACIFIC DISTRIBUTION NETWORK CORP; Pasig; On-site; PHP 450,000 - 650,000; Full time

Job summary

GLOBAL PACIFIC DISTRIBUTION NETWORK CORP seeks a Marketing Brand Activation professional to lead planning and execution of activations and events across trading areas. The role coordinates with Sales, Supply Chain, HR and Accounting, and oversees collateral production, influencer engagement, and post-event reporting.

The position includes strict budgeting, administrative event tasks, and collaboration with internal teams to ensure cohesive brand representation in all campaigns and regional

Responsibilities

• Monitor alignment of brand building activities with sales initiatives.
• Ensure strong brand visibility and presence in trading areas.
• Drive brand awareness in trade areas and extended formats.
• Coordinate with Marketing, Sales, Supply Chain, HR and Accounting on activations.
• Assist in preparing event collaterals and materials.
• Plan and execute regional events and activations (mass demos, account demos, sampling, expos, sponsorships).
• Coordinate with regional influencers and baking communities.
• Submit post-activation evaluation reports.
• Ensure event checklists are complete and budgets are followed.
• Handle ingress/egress and event administration (talent, lodging, venues).
• Lead and assist in sales/modern trade and marketing initiatives.
• Coordinate with digital team and suppliers for collaterals and payments.
• Sourcing of marketing suppliers and payments processing.
• Submit accurate data/reports from Marketing activities.
• Monitor Marketing Opex including sponsorships and events.

Job description

GLOBAL PACIFIC DISTRIBUTION NETWORK CORP seeks a Marketing Brand Activation professional to lead planning and execution of activations and events across trading areas. The role coordinates with Sales, Supply Chain, HR and Accounting, and oversees collateral production, influencer engagement, and post-event reporting.

The position includes strict budgeting, administrative event tasks, and collaboration with internal teams to ensure cohesive brand representation in all campaigns and regional