General Trade Retail Activation Lead

PM Consulting; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

PM Consulting is seeking an Associate Retail Activation Manager - General Trade to support the planning and execution of retail activation initiatives across General Trade channels. You will collaborate with Sales, Marketing, distributors, and third-party partners to ensure timely in-store activation, robust product visibility and availability.

This role emphasizes field execution, monitoring and reporting, and cross-functional coordination to optimize sell-out and consumer engagement across

Qualifications

• Bachelor's degree in Marketing, Business Management, or related field.
• 4–7 years of experience in Trade Marketing, Customer Marketing, Retail Activation, or Field Execution.
• Experience coordinating with sales teams, agencies, and distributors.
• Proficient in Microsoft Office, especially Excel and PowerPoint.

Responsibilities

• Support the development and implementation of General Trade activation programs and channel initiatives.
• Coordinate execution of trade promotions, merchandising activities, and in-store campaigns.
• Ensure timely deployment of POSM materials, trade kits, and activation requirements.
• Conduct regular trade checks and field visits to monitor execution quality, compliance, and visibility standards.
• Identify execution gaps and recommend corrective actions to improve effectiveness in the field.
• Collaborate with Sales teams and distributors to support execution of activation programs and sales initiatives.
• Assist in driving distribution, visibility, and availability of priority SKUs across assigned outlets.
• Support customer and channel-specific programs to improve sell-out and consumer engagement.
• Monitor competitor activities, pricing, and in-store executions and provide market feedback.

Skills

Retail activation

Trade marketing

Field execution

Sales coordination

Project management

MS Excel

MS PowerPoint

Travel willingness

Education

Bachelor's degree in Marketing, Business Management, or related field

Tools

Excel

PowerPoint

Job description

PM Consulting is seeking an Associate Retail Activation Manager - General Trade to support the planning and execution of retail activation initiatives across General Trade channels. You will collaborate with Sales, Marketing, distributors, and third-party partners to ensure timely in-store activation, robust product visibility and availability.

This role emphasizes field execution, monitoring and reporting, and cross-functional coordination to optimize sell-out and consumer engagement across