Strategist & Planner (Manila)

GPC; Philippines; On-site; PHP 964,000 - 2,066,000; Part time

Job summary

GPC is seeking a Freelance Strategist & Planner to drive digital strategy and content planning for APAC clients. You will shape campaigns, propose creative directions, and align with client objectives across multiple disciplines.

Collaborate with BD, Creative, Social, and SEO teams, translate insights into strategic frameworks, and develop pitches and proposals while maintaining brand standards.

Responsibilities

• Develop digital and content strategies aligned with client objectives.
• Provide strategic input on campaign planning, content direction, and channel approach.
• Collaborate with Business Development, Creative, Social, and SEO teams.
• Act as a strategic sounding board for campaign ideas, proposals and optimizations.
• Conduct market, audience, and trend research to inform strategy development.
• Monitor digital marketing trends, platform updates, and consumer behavior.
• Translate insights into clear strategic frameworks and recommendations.
• Develop presentation materials and strategic documentation for client pitches.
• Work with Social and SEO teams to interpret performance reports and campaign results.
• Provide strategic analysis, insights, and optimization recommendations.
• Ensure outputs are aligned with KPIs and business goals.

Job description

INTRODUCTION

We are a performance-driven content leader. Our purpose is to create meaningful connections that would impact people’s lives. Our holistic approach combines the power of Insights and SEO, Creative Content and Performance Tech. We take on a strategic-partner mindset. Whether it’s working on a brief or helping brands crack one – we can collaborate, and tailor services based on their needs. This job description sets out the key aspects of a Freelance Strategist & Planner role, however, it is not a box that you are put in. It is a definition of your core responsibilities. You are encouraged to contribute to other areas within our organization.

WHY THIS JOB EXIST

• To provide strategic planning and digital marketing support across new business and existing clients


• To support the APAC team in developing effective strategies, proposals, and presentations


• To contribute market insights, innovation, and performance-driven strategies for Greenpark clients

REPORTING & COMMUNICATION STRUCTURE

ThisrolereportstoandadvisestheHiring Manager (for the respective projects/ accounts).

KEY RESPONSIBILITIES

Strategy & Planning

• Develop digital and content strategies aligned with client business objectives


• Provide strategic input on campaign planning, content direction, and channel approach


• Collaborate cross-functionally with Business Development, Creative, Social, and SEO teams


• Act as a strategic sounding board for campaign ideas, proposals, and optimizations

Research & Insights

• Conduct market, audience, and trend research to inform strategy development


• Monitor digital marketing trends, platform updates, and consumer behavior


• Collect and analyze data to inspire strategic and creative concepts


• Translate insights into clear strategic frameworks and recommendations

Business Support & Proposals

• Support new business initiatives through strategic inputs, pitch decks, and proposals


• Develop presentation materials and strategic documentation for client pitches

Deliverables & Performance Support

• Digital and content strategy frameworks


• Campaign and audience planning decks


• Work with Social and SEO teams to interpret performance reports and campaign results


• Provide strategic analysis, insights, and optimization recommendations


• Ensure strategic outputs are aligned with agreed KPIs and business goals

Client & Internal Collaboration

• Participate in client meetings, presentations, and strategy discussions as needed


• Attend relevant internal meetings related to strategy development and project alignment


• Support client services teams with strategic guidance on account growth and planning


• Help shape strategic narratives for external presentations and workshops

Further Responsibilities

• Act in good faith and in the best interest of Greenpark and its clients


• Maintain strict confidentiality of all company and client information


• Deliver work aligned with Greenpark’s quality standards and brand values


• Communicate clearly, professionally, and proactively with stakeholders

Originally posted on Himalayas