Senior Planner

McCann; Metro Manila; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

McCann Philippines, Inc. seeks a Senior Planner to join our Strategy team. You will collaborate with strategy and creative teams to develop briefs, design research, and generate insights that drive demand for clients.

You will craft compelling storylines, present POVs, and build strong client relationships. This role requires translating data into strategic, performance-focused guidance across traditional, experiential, digital and social channels.

Qualifications

• Demonstrable experience in market research with hypothesis-driven approaches.
• Ability to translate insights into concise, persuasive briefs for stakeholders.
• Strong cross-functional collaboration with strategy, creative, and client teams.
• Deep understanding of social and digital ecosystems and how they shape campaigns.
• Excellent written and verbal communication and presentation skills.
• Cultural awareness and adaptability in a fast-paced agency environment.

Responsibilities

• Be a significant contributor to the development of overarching brand and product strategies for clients.
• Influence the creative product through sharp insights and strong briefing quality.
• Collaborate with internal teams to build breakthrough campaigns across channels.
• Identify critical insights from research and data to inform planning and optimization.
• Develop relationships with clients and present work with confidence.

Skills

Market Research

Ideation

Category Analysis

Presentation Development

Strategic Planning

Strategic Partnership

Education

Bachelor's degree in a related field

Job description

Job Description:

Job Description

The Role

We are looking for a stellar Senior Planner to join our team here in McCann Philippines, Inc. The Senior Planner works closely with the Strategy team by contributing to the strategic process through brief generation, research design, implementation and analysis, and intelligence support. This person will be leading the charge on unearthing killer insights to inspire their creative briefs, partnering with their creative teams throughout the development process, all while being laser-focused on driving demand for our clients.

This person will facilitate crafting and presenting compelling storylines, arguments, POVs, and cases across various areas of the clients' business. They will be essential to the continued success of our creative work, which is fully integrated across traditional, experiential, comms, digital and social.

The Team

Every member of the Strategy Team is responsible for delivering McCann Worldgroup's ambition of becoming the #1 Creatively-driven global marketing company by helping brands play a meaningful role in people's lives.

Our goal is to create work that allows brands to play a meaningful role in consumers' lives. We have one key value: Truth. The truth about people, the truth about businesses, and the truth about our world – no matter how uncomfortable or unexpected or hard to get to that truth may be.

The Ask

Our People

Find, develop, align, and inspire talent.

Our Product

Help build brands' strategic development, pushing for vital insights and strategies that manifest in great work that impacts the brand and business. Sometimes this is about ensuring excellence and inspiring thinking. Sometimes it is about pushing Truth Central and other insights in a sharper way.

Our Process

Develop and foster approaches and tools to drive holistic strategic development across the brand: journeys, briefings, 3C's, workshops, Truth Central, etc. – experiment and build the Truth 2 Impact approach.

Our Community

• Be the growth seekers on the brand to drive organic development.
• Be the creative connectors and cultural influences: help us focus on a great product, a learning culture, and spreading that MWG is excellent.

What You Will Do

The Senior Planner for McCann Worldgroup will be required to:

• Be a significant contributor to the development of the overarching brand and product strategies for clients, collaborating closely with internal teams to bring the work to life.
• Positively impact the creative product through sharp insights and inspiration and ensure the overall briefing process's quality.
• Collaborate with internal teams to build breakthrough campaign work that forges solid emotional connections between the brand and the consumer across all channels.
• Identify critical insights from research and data that can help inform content and campaign planning and optimization.
• Be a dynamic part of the team, marrying business strategy and consumer insights with a deep working knowledge of the social and digital ecosystem.
• Develop good relations and rapport with the client, and emit confidence while presenting work.
• Partner closely with your counterparts in Creative, inspiring fresh, original ideas rooted in culture and human and business insight.
• Develop strong working relationships with your counterparts in Business Leadership and with Clients, forming the basis of trust and action to move those creative ideas from theory to reality.
• Champion data-driven insights and advocate the use of appropriate insighting tools to fuel compelling brand strategies.

Who You Will Be

To be successful in this role, you will have demonstrable previous relevant experiences and skills with the following:

Key Skills

• Market Research - Formulate a clear hypothesis and recommend methods based on both formal and informal research.
• Ideation - Visualize creative thinking to transform an idea or concept into a coherent output.
• Category Analysis - Identify interesting patterns from diverse sources to create added value.
• Presentation Development - Contribute and deliver incremental value to a presentation for a client.
• Strategic Planning - Plan for emerging problems with strategic solutions focused on creativity.
• Strategic Partnership - Build a detailed profile of your client that is inclusive of any potential challenges to their business.

Other Characteristics Of a Senior Planner

• Bachelor's degree in a related field required.
• At least 3+ years of agency or related marketing experience required.
• Strong working knowledge of research and fundamental marketing concepts marketing basics.
• Culturally plugged in, agile, and mindful of the way culture is shifting within the space.
• Able to move in and interact with a diverse range of internal and external constituencies.
• Entrepreneurial and comfortable working within an unstructured, evolving environment.
• Crisp thinker and communicator – verbally, visually, and in writing.
• Proactive, self-motivated, and able to navigate high volume.
• See strategy as a team sport, drawing on your expertise and others in brand, digital, social, comms, data, behavioral and experiential strategy… and whatever comes next.
• An ambidextrous strategic thinker and do-er, but with a passion/specialty – not a bland generalist.
• Curious with a desire to have ideas, but with a grounding in reality.
• An even-keeled mix of when to provoke and when to stabilize.
• A hunter of opportunities for creativity and an ability to spark it.
• A question-asker, but with class.
• Global citizen, local action.
• Strong organizational skills – leadership, management, process.
• Intelligent and intellectually curious.
• A strong work ethic.
• Energetic.

McCann Worldgroup's Values

Our shared MW Values of Bravery, Integrity, and Generosity guide our behaviors in how we work together to deliver exceptional client work.

Requirements