Sr. Lifestyle Writer (Real Estate)

GPC; Philippines; On-site; PHP 300,000 - 540,000; Full time

Job summary

GREENPARK in the Philippines is seeking a content writer with SEO focus to create articles and manage editorial quality across sites. You will collaborate with clients and internal teams to align the content calendar and ensure timely publishing.

Responsibilities include producing SEO-optimised articles, coordinating briefings, and maintaining the CMS newsroom, with oversight of ongoing content quality and performance metrics.

Qualifications

• Experience producing SEO-optimised content for websites.
• Ability to edit and optimise articles for SEO best practice.
• Experience maintaining a CMS and editorial workflow.
• Strong communication with clients and internal teams.

Responsibilities

• Write SEO-optimised articles (lifestyle, real estate, architecture) per content plan and client reviews.
• Attend briefings with clients and internal teams.
• Help define and manage the content calendar for assigned projects.
• Maintain CMS assets, publish high volumes of content, videos, and images.
• Review recently published content for editorial and SEO standards.
• Update homepage weekly and refresh site sections monthly.
• Coordinate with studio to ensure high-quality outputs and deadlines.

Skills

SEO writing

Content creation

Editorial quality

Communication

Job description

GREENPARK 's continued success is dependent on the strength and depth of our valued long-term client relationships.

Why the job exists

• To create SEO-optimised website content to boost site traffic.
• To support the Managing Editor in management of content and team (when required).
• To be a gatekeeper of editorial quality on site.

What the job covers

• Writing 8 articles per month, based on performance reporting, market needs and editorial brief.
• Conduct basic article editing and article optimization for SEO.
• Maintenance of the assigned websites, ensuring it is up to date editorially and with the latest products.
• Communication with clients and brands.
• Monitoring search trends for new opportunities to grow traffic.
• Creative content ideation for ways to build the brand and support Greenpark clients’ goals.
• Liaise with the SEO team to identify key areas of optimisation and content creation.
• Working with the Editorial team to align the monthly publishing plan.

Responsibilities

• Write SEO-optimised articles (including but not limited to topics on lifestyle, real estate, architechture) and copy for videos/other assets based on the content plan, working along with the client on the review process.
• Attend immersion/briefing meetings with client and internally
• Help to define the content calendar for the upcoming assigned projects.
• Help to maintain a CMS platform which operates as an asset bank and newsroom model-writing, leading and overseeing publishing a high volume of written content, videos, and photos (produced in-house).
• Reviewing all recently published content to ensure editorial and SEO standards are met.
• Updating the homepage on a weekly basis.
• Updating all areas of the site monthly for seasonal freshness, including main category pages, navigation items, product carousels.
• Help to plan and maintain the article production and coordinating with the studio to ensure high quality and relevant outputs.
• Help to guarantee production deadline and targets for the Green Park projects.
• Assisting on the transcreation of content, as needed.
• Optimisation and creation of articles using SEO best practice as required.
• Creation of newsletters that align with key editorial narrative and audience needs.
• Collaborate with the Greenpark team on the design of the project (including site sessions, categories, and speech alignment), calendar planning, SEO and technical guidelines and execution, and content production.
• Acting as a brand guardian, ensuring the highest and most resonant quality bar for all content at all times.