Freelance Strategy & Planning Architect

GPC; Philippines; On-site; PHP 964,000 - 2,066,000; Part time

Job summary

GPC is seeking a Freelance Strategist & Planner to drive digital strategy and content planning for APAC clients. You will shape campaigns, propose creative directions, and align with client objectives across multiple disciplines.

Collaborate with BD, Creative, Social, and SEO teams, translate insights into strategic frameworks, and develop pitches and proposals while maintaining brand standards.

Responsibilities

• Develop digital and content strategies aligned with client objectives.
• Provide strategic input on campaign planning, content direction, and channel approach.
• Collaborate with Business Development, Creative, Social, and SEO teams.
• Act as a strategic sounding board for campaign ideas, proposals and optimizations.
• Conduct market, audience, and trend research to inform strategy development.
• Monitor digital marketing trends, platform updates, and consumer behavior.
• Translate insights into clear strategic frameworks and recommendations.
• Develop presentation materials and strategic documentation for client pitches.
• Work with Social and SEO teams to interpret performance reports and campaign results.
• Provide strategic analysis, insights, and optimization recommendations.
• Ensure outputs are aligned with KPIs and business goals.

Job description

GPC is seeking a Freelance Strategist & Planner to drive digital strategy and content planning for APAC clients. You will shape campaigns, propose creative directions, and align with client objectives across multiple disciplines.

Collaborate with BD, Creative, Social, and SEO teams, translate insights into strategic frameworks, and develop pitches and proposals while maintaining brand standards.