Strategic Social Media Manager (Hybrid)

Globe Telecom, Inc.; Philippines; Hybrid; PHP 420,000 - 720,000; Full time

Job summary

GCash, a leading FinTech platform from Globe Fintech Innovations, Inc., seeks a seasoned Social Media Manager to lead content strategy across campaigns and ongoing initiatives. You will craft social-first content that grows online communities, enhances brand sentiment, and drives meaningful customer engagement.

The role requires deep experience in social media management, strong copywriting, and the ability to translate campaigns into platform-specific content. Hybrid work arrangement is offered.

Qualifications

• At least 5 years in social media management, digital marketing, or content strategy.
• Strong ability to create engaging content aligned with business objectives.
• Excellent copywriting and storytelling with strong design sense.
• Proficient in analyzing campaign performance and translating insights into actions.
• Strong project management and organizational skills in a fast-paced environment.

Responsibilities

• Develop and lead social media content strategy for campaigns and always-on content across owned channels.
• Create and manage content plans aligned with marketing objectives to drive engagement and brand sentiment.
• Translate integrated campaigns into platform-specific content and copy.
• Monitor trends and audience insights to identify new opportunities and innovations.
• Lead post-campaign analysis and reporting to evaluate performance and recommendations.
• Drive audience growth and sustained engagement across social platforms with high-quality content.
• Provide direction on content execution, publishing schedules, and channel management.
• Collaborate with internal teams and agencies to ensure timely, on-budget delivery.

Skills

Social media strategy

Copywriting

Content planning

Campaign reporting

Project management

Stakeholder management

Team collaboration

Adaptability

Education

Bachelor's degree in Marketing or related field

Job description

GCash, a leading FinTech platform from Globe Fintech Innovations, Inc., seeks a seasoned Social Media Manager to lead content strategy across campaigns and ongoing initiatives. You will craft social-first content that grows online communities, enhances brand sentiment, and drives meaningful customer engagement.

The role requires deep experience in social media management, strong copywriting, and the ability to translate campaigns into platform-specific content. Hybrid work arrangement is offered.