Social Media Growth Architect — Hybrid

GCash; Metro Manila; Hybrid; PHP 600,000 - 1,000,000; Full time

Job summary

GCash is seeking a creative Social Media Manager to lead content strategy across campaigns and always-on initiatives. You will craft social-first content, grow communities, and collaborate with marketing and agency partners to drive engagement.

The role requires a strong copywriting and analytics mindset, experience across major platforms, and the ability to manage multiple projects in a hybrid setup. Join us to shape the nation’s digital financial conversation.

Qualifications

• Bachelor's degree in Marketing / Communications.
• At least 5 years of experience in social media management, digital marketing, or content strategy.
• Strong ability to translate campaigns into social-first content and measure impact.

Responsibilities

• Develop and lead social media content strategy for campaigns and always-on content across GCash's owned channels.
• Create and manage content plans aligned with marketing objectives to drive engagement and brand affinity.
• Translate integrated campaigns into social-first strategies and platform-specific content.
• Monitor trends, platform updates, and audience insights to identify opportunities.
• Lead post-campaign analysis and reporting to evaluate performance and improvements.
• Drive audience growth and sustained engagement across platforms with high-quality content.

Skills

Social media strategy

Content creation

Copywriting

Analytics

Campaign management

Project management

Stakeholder management

Team collaboration

Adaptability

Education

Bachelor's degree in Marketing / Communications

Job description

GCash is seeking a creative Social Media Manager to lead content strategy across campaigns and always-on initiatives. You will craft social-first content, grow communities, and collaborate with marketing and agency partners to drive engagement.

The role requires a strong copywriting and analytics mindset, experience across major platforms, and the ability to manage multiple projects in a hybrid setup. Join us to shape the nation’s digital financial conversation.