Strategic Product Manager - Brand Growth & GTM

Unilab, Inc.; Mandaluyong; Sur place; PHP 600 000 - 900 000; Plein temps

Résumé du poste

Unilab, Inc. in the Philippines seeks a Brand/Product Manager to lead lifecycle management, identify markets, and shape go-to-market plans leveraging data and insights.

You will develop brand vision, growth strategies, and drive end-to-end marketing campaigns while stewarding the P&L for the core portfolio; 5+ years FMCG experience and a business/marketing degree are required. The role requires collaboration with cross-functional teams and a focus on long-term brand equity.

Qualifications

• Bachelor’s degree in Business or Marketing.
• 5+ years of relevant FMCG experience, preferably in Beauty/Personal Care.
• Excellent communication, organized, and analytical thinking.
• Strong interest in long-term brand/product management career.
• Driven, self-motivated, and results-oriented.

Responsabilités

• Manage product lifecycle and identify market opportunities to drive GTM plans.
• Develop brand vision, growth strategy, and architecture; drive sustainable brand equity.
• Plan and execute marketing campaigns end-to-end from ideation to execution.
• Oversee end-to-end business planning and P&L for assigned product, optimize profitability.

Connaissances

Brand management

Marketing

Communication skills

Strategic thinking

Long-term career focus

5+ years FMCG experience

Formation

Bachelor's degree in Business or Marketing

Description du poste

Unilab, Inc. in the Philippines seeks a Brand/Product Manager to lead lifecycle management, identify markets, and shape go-to-market plans leveraging data and insights.

You will develop brand vision, growth strategies, and drive end-to-end marketing campaigns while stewarding the P&L for the core portfolio; 5+ years FMCG experience and a business/marketing degree are required. The role requires collaboration with cross-functional teams and a focus on long-term brand equity.