FMCG Brand & Product Lead: Growth, Launch & Strategy

Lewis Personnel Management; Quezon City; Hybrid; PHP 900,000 - 1,300,000; Full time

Job summary

Lewis Personnel Management is seeking an experienced Brand Manager/Product Owner for its FMCG portfolio in Eastwood, Quezon City. The role blends brand ownership with product strategy, requiring leadership across cross-functional teams to drive growth and profitability.

The ideal candidate has a solid FMCG background, proven track record in brand or product management, and the ability to translate consumer insights into market-ready programs.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Management, or related discipline.
• Minimum of 5 years of relevant FMCG experience in brand management, product management, or category marketing.
• Previous experience in a supervisory or team leadership capacity is required.
• Proven exposure to product launches, innovation projects, and market execution.
• Strong understanding of consumer research, market analysis, and competitive intelligence.
• Demonstrated ability to manage projects from planning through execution.
• Strong numerical, analytical, and presentation capabilities.
• Excellent written and verbal communication skills.
• Able to effectively coordinate with multiple departments and stakeholders.
• Commercially minded with the ability to connect marketing initiatives with business results.

Responsibilities

• Create and implement marketing plans aligned with business and category objectives.
• Manage the overall development and positioning of assigned brands and products.
• Identify opportunities for new products, product improvements, and market expansion.
• Coordinate product launches, promotional activities, pricing programs, and marketing communications.
• Conduct research on consumer behavior, industry developments, competitor movements, and market opportunities.
• Review campaign and product performance and recommend improvements based on data and business results.
• Oversee marketing expenditures and ensure resources are used effectively.
• Track category performance, sales contribution, and profitability.
• Work with sales, operations, product development, and other stakeholders to execute commercial initiatives.
• Provide direction, mentoring, and support to marketing team members.
• Prepare presentations, business reviews, and recommendations for key stakeholders.

Skills

Brand Management

Product Management

Team Leadership

Market Research

Project Management

Analytics

Communication

Education

Bachelor’s degree in Marketing or related

Job description

Lewis Personnel Management is seeking an experienced Brand Manager/Product Owner for its FMCG portfolio in Eastwood, Quezon City. The role blends brand ownership with product strategy, requiring leadership across cross-functional teams to drive growth and profitability.

The ideal candidate has a solid FMCG background, proven track record in brand or product management, and the ability to translate consumer insights into market-ready programs.