Independent Brand Strategy Lead

McCann; Metro Manila; On-site; PHP 1,107,000 - 2,214,000; Full time

Job summary

McCann is seeking a Freelance Strategic Planning Consultant to work with Account Management, Creative, Data Analytics, and Mapping teams. You will develop insight-led strategies to inspire creative work and drive measurable business results.

The role emphasizes strategic development, research and insights, and collaboration with cross-functional teams to deliver effective campaigns and client workshops. Strong presentation and facilitation skills are essential.

Qualifications

• 5-8 years of experience in Strategic Planning or related fields.
• Experience in advertising, digital, media, brand consulting, or client-side marketing teams.
• Strong understanding of brand strategy, consumer behavior, and marketing effectiveness.

Responsibilities

• Develop brand, campaign, and communication strategies based on briefs and objectives.
• Translate insights into actionable strategic recommendations and briefs.
• Create strategic frameworks to guide campaign development.
• Collaborate with Creative, Analytics, and Mapping teams to inform strategy.

Skills

Strategic planning

Brand strategy

Consumer insights

Research methods

Analytics

Presentation skills

Stakeholder management

Job description

McCann is seeking a Freelance Strategic Planning Consultant to work with Account Management, Creative, Data Analytics, and Mapping teams. You will develop insight-led strategies to inspire creative work and drive measurable business results.

The role emphasizes strategic development, research and insights, and collaboration with cross-functional teams to deliver effective campaigns and client workshops. Strong presentation and facilitation skills are essential.