Senior Strategic Planner: Insights to Drive Campaigns

McCann

Metro Manila

On-site

PHP 900,000 - 1,200,000

Full time

14 days+

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Job summary

McCann Philippines, Inc. seeks a Senior Planner to join our Strategy team. You will collaborate with strategy and creative teams to develop briefs, design research, and generate insights that drive demand for clients.

You will craft compelling storylines, present POVs, and build strong client relationships. This role requires translating data into strategic, performance-focused guidance across traditional, experiential, digital and social channels.

Qualifications

Demonstrable experience in market research with hypothesis-driven approaches.
Ability to translate insights into concise, persuasive briefs for stakeholders.
Strong cross-functional collaboration with strategy, creative, and client teams.
Deep understanding of social and digital ecosystems and how they shape campaigns.
Excellent written and verbal communication and presentation skills.
Cultural awareness and adaptability in a fast-paced agency environment.

Responsibilities

Be a significant contributor to the development of overarching brand and product strategies for clients.
Influence the creative product through sharp insights and strong briefing quality.
Collaborate with internal teams to build breakthrough campaigns across channels.
Identify critical insights from research and data to inform planning and optimization.
Develop relationships with clients and present work with confidence.