Strategic Partnerships Lead

SM Supermalls; Philippines; On-site; PHP 400,000 - 650,000; Full time

Job summary

SM Supermalls seeks a Partnerships Officer to develop and execute strategic partnerships across Mall-Based Business Units (MBBUs). You will identify and match partners, manage the partnership pipeline, coordinate with internal teams and external partners, and support proposal development from opportunity to renewal.

The role requires strong organizational and communication skills, with experience in partnerships, sponsorships, or business development.

Qualifications

• Graduate with a 4-year degree in Marketing, Business Admin, Communications, or related field.
• Experience in partnerships, business development, account management, sponsorships, sales support, or project management.
• Strong organizational and project management skills with excellent attention to detail.
• Excellent written and verbal communication; ability to coordinate with multiple stakeholders.
• Proficiency in MS Office and related productivity tools.
• Experience in retail, entertainment, leisure, events, media, or consumer-facing businesses is an advantage.

Responsibilities

• Research and identify prospective partners, brands, industries, and emerging categories relevant to MBBU audiences and priorities.
• Match potential partners with appropriate MBBUs, assets, events, customer segments and commercial opportunities.
• Identify opportunities for partners to activate across multiple MBBUs and SM touchpoints.
• Maintain an updated masterlist of priority partners, categories, contacts, existing relationships, and opportunities.
• Coordinate with Business Units, Corporate Sales, and Sponsorships to check existing relationships before partner outreach.
• Own and maintain the master MBBU Partnerships pipeline and related trackers.
• Track opportunities from initial lead through proposal, negotiation, contracting, activation, completion and renewal.
• Maintain accurate information on partner, account owner, opportunity, involved MBBUs, commercial value, status, deadlines, and renewal dates.
• Follow up with internal stakeholders on outstanding actions and flag stalled opportunities needing escalation.
• Prepare regular pipeline and status reports for the VP-MBBU Partnerships.
• Support the development of partner proposals, presentation, commercial packages, and cross-MBBU recommendations.
• Work with Business Units to consolidate relevant assets, rates, audience information, availability, and activation requirements.
• Customize partnership opportunities based on partner objectives and relevance.
• Maintain updated partnership decks, templates, asset inventories, rate cards, case studies, and selling materials.
• Support preparation for partner meetings, presentations, site visits, and negotiations.
• Serve as the day-to-day coordination point between partners, Business Units, and internal teams.
• Coordinate meetings, requirements, timelines, deliverables, approvals and next steps.
• Maintain documentation of discussions, commitments, responsibilities, and deadlines.
• Work with Marketing, Corporate Sales, Sponsorships, Operations, Finance, Legal and other teams to facilitate partnership requirements.
• Maintain responsive communication with partners throughout the lifecycle.
• Escalate issues, delays, conflicts, and decisions requiring management intervention.
• Coordinate approved partnerships from confirmation through implementation and completion.
• Monitor timelines and ensure deliverables are completed; coordinate contracts, approvals, billing, branding materials, and documentation.
• Ensure partnership activities comply with terms, brand standards, and governance.
• Maintain records of proposals, agreements, approvals, correspondence, and proof of execution.
• Track deliverables and consolidate performance results; prepare post-activation summaries and renewal recommendations.
• Monitor contract expirations and renewal opportunities; document successful models for replication across MBBUs.
• Support VP-MBBU Partnerships in maintaining frameworks, templates, tools, standards, and best practices.

Skills

Organizational skills

Project management

Research and analysis

Written and verbal communication

Stakeholder coordination

MS Office proficiency

Retail/entertainment experience (adv)

Education

4-year degree in Marketing, Business Admin, Communications, or related field

Tools

MS Office

Job description

SM Supermalls seeks a Partnerships Officer to develop and execute strategic partnerships across Mall-Based Business Units (MBBUs). You will identify and match partners, manage the partnership pipeline, coordinate with internal teams and external partners, and support proposal development from opportunity to renewal.

The role requires strong organizational and communication skills, with experience in partnerships, sponsorships, or business development.