Partnership Officer

SM Supermalls; Philippines; On-site; PHP 400,000 - 650,000; Full time

Job summary

SM Supermalls seeks a Partnerships Officer to develop and execute strategic partnerships across Mall-Based Business Units (MBBUs). You will identify and match partners, manage the partnership pipeline, coordinate with internal teams and external partners, and support proposal development from opportunity to renewal.

The role requires strong organizational and communication skills, with experience in partnerships, sponsorships, or business development.

Qualifications

• Graduate with a 4-year degree in Marketing, Business Admin, Communications, or related field.
• Experience in partnerships, business development, account management, sponsorships, sales support, or project management.
• Strong organizational and project management skills with excellent attention to detail.
• Excellent written and verbal communication; ability to coordinate with multiple stakeholders.
• Proficiency in MS Office and related productivity tools.
• Experience in retail, entertainment, leisure, events, media, or consumer-facing businesses is an advantage.

Responsibilities

• Research and identify prospective partners, brands, industries, and emerging categories relevant to MBBU audiences and priorities.
• Match potential partners with appropriate MBBUs, assets, events, customer segments and commercial opportunities.
• Identify opportunities for partners to activate across multiple MBBUs and SM touchpoints.
• Maintain an updated masterlist of priority partners, categories, contacts, existing relationships, and opportunities.
• Coordinate with Business Units, Corporate Sales, and Sponsorships to check existing relationships before partner outreach.
• Own and maintain the master MBBU Partnerships pipeline and related trackers.
• Track opportunities from initial lead through proposal, negotiation, contracting, activation, completion and renewal.
• Maintain accurate information on partner, account owner, opportunity, involved MBBUs, commercial value, status, deadlines, and renewal dates.
• Follow up with internal stakeholders on outstanding actions and flag stalled opportunities needing escalation.
• Prepare regular pipeline and status reports for the VP-MBBU Partnerships.
• Support the development of partner proposals, presentation, commercial packages, and cross-MBBU recommendations.
• Work with Business Units to consolidate relevant assets, rates, audience information, availability, and activation requirements.
• Customize partnership opportunities based on partner objectives and relevance.
• Maintain updated partnership decks, templates, asset inventories, rate cards, case studies, and selling materials.
• Support preparation for partner meetings, presentations, site visits, and negotiations.
• Serve as the day-to-day coordination point between partners, Business Units, and internal teams.
• Coordinate meetings, requirements, timelines, deliverables, approvals and next steps.
• Maintain documentation of discussions, commitments, responsibilities, and deadlines.
• Work with Marketing, Corporate Sales, Sponsorships, Operations, Finance, Legal and other teams to facilitate partnership requirements.
• Maintain responsive communication with partners throughout the lifecycle.
• Escalate issues, delays, conflicts, and decisions requiring management intervention.
• Coordinate approved partnerships from confirmation through implementation and completion.
• Monitor timelines and ensure deliverables are completed; coordinate contracts, approvals, billing, branding materials, and documentation.
• Ensure partnership activities comply with terms, brand standards, and governance.
• Maintain records of proposals, agreements, approvals, correspondence, and proof of execution.
• Track deliverables and consolidate performance results; prepare post-activation summaries and renewal recommendations.
• Monitor contract expirations and renewal opportunities; document successful models for replication across MBBUs.
• Support VP-MBBU Partnerships in maintaining frameworks, templates, tools, standards, and best practices.

Skills

Organizational skills

Project management

Research and analysis

Written and verbal communication

Stakeholder coordination

MS Office proficiency

Retail/entertainment experience (adv)

Education

4-year degree in Marketing, Business Admin, Communications, or related field

Tools

MS Office

Job description

The Partnerships Officer supports the development and execution of strategic partnerships across the Mall-Based Business Units (MBBUs). The role is responsible for identifying and matching potential partners with relevant MBBU opportunities, managing the partnership pipeline and trackers, coordinating with Business Units and external partners, supporting proposal development, and ensuring partnership initiatives progress from opportunity identification through execution and renewal. The Partnerships Officer works closely with the VP-MBBU Partnerships and serves as the day-to-day coordination point for partnership activities across MBBUs.

DUTIES & RESPONSIBILITIES

Partner Research and Matching

• Research and identify prospective partners, brands, industries, and emerging categories relevant to MBBU audiences and business priorities
• Match potential partners with appropriate MBBUs, assets, events, customer segments and commercial opportunities
• Identify opportunities for partners to activate across multiple MBBUs and SM touchpoints
• Maintain an updated masterlist of priority partners, categories, contacts, existing relationships, and identified opportunities
• Coordinate with Business Units, Corporate Sales, and Sponsorships to check existing relationships, active discussions, and account ownership before partner outreach

Partnership Pipeline & Tracker Management

• Own and maintain the master MBBU Partnerships pipeline and related trackers
• Track opportunities from initial lead through proposal, negotiation, contracting, activation, completion and renewal
• Maintain accurate information on partner, account owner, opportunity, MBBUs involved, commercial value, status, next steps, deadlines, and renewal dates
• Follow up with internal stakeholders on outstanding actions and flag stalled opportunities, conflicts, deadlines, and issues requiring escalation
• Prepare regular pipeline and status reports for the VP-MBBU Partnerships

Partnership Development & Proposal Support

• Support the development of partner proposals, presentation, commercial packages, and cross-MBBU recommendations
• Work with Business Units to consolidate relevant assets, rates, audience information, availability, and activation requirements
• Customize partnership opportunities based on partner objectives and business relevance.
• Maintain updated partnership decks, templates, asset inventories, rate cards, case studies, and other selling materials
• Support preparation for partner meetings, presentations, site visits, and negotiations

Partner & Business Unit Coordination

• Serve as the day-to-day coordination point between partners, Business Units, and relevant internal teams
• Coordinate meetings, requirements, timelines, deliverables, approvals and next steps
• Maintain clear documentation of discussions, commitments, responsibilities, and deadlines
• Work closely with Marketing, Corporate Sales, Sponsorships, Operations, Finance, Legal and other relevant teams to facilitate partnership requirements
• Maintain responsive and professional communication with partners throughout the partnership lifecycle
• Escalate issues, delays, conflicts, and decisions requiring management intervention

Partnership Execution & Governance

• Coordinate approved partnerships from confirmation through implementation and completion
• Monitor partnership timelines and ensure agreed partner and SM deliverables are completedCoordinate contracts, approvals, billing requirements, branding materials, and other necessary documentation with relevant teams
• Ensure partnership activities comply with approved commercial terms, processes, brand standards, and governance requirements
• Maintain complete and organized records of proposals, agreements, approvals, correspondence, and proof of execution

Performance, Renewal & COE Support

• Track agreed partnership deliverables and consolidate available performance results
• Prepare post-activation summaries, partner feedback, learnings, and renewal recommendations
• Monitor contract expirations and renewal opportunities
• Document successful partnership models and opportunities that can be replicated across other MBBUs
• Support the VP-MBBU Partnerships in maintaining partnership frameworks, templates, tools, standards, and best practices as part of the MBBU Partnerships Center of Excellence

EXPERIENCE & EDUCATIONAL REQUIREMENTS

• Graduate of any 4-year degree: Marketing, Business Administration, Communications, Management, or a related field
• Relevant experience in partnerships, business development, account management, marketing, sponsorships, sales support, or project management
• Strong organizational and project management skills with excellent attention to detail
• Strong research, analytical, written and verbal communication skills
• Ability to coordinate effectively with multiple internal and external stakeholders
• Proficiency in MS Office and other related productivity tools
• Experience in retail, entertainment, leisure, events, media, advertising, or consumer-facing businesses is an advantage

WORK LOCATION

• Candidates must be willing to be assigned at the Head Office - MOA Square, Pasay City.