Strategic Marketing Services Lead

CITADEL Pacific Ltd; Manila; Hybrid; PHP 1,200,000 - 2,100,000; Full time

Job summary

Citadel Pacific Ltd seeks a Marketing Services Manager to partner with country marketing teams, shaping campaign planning, customer engagement, digital initiatives, and creative execution across markets. The role blends strategic marketing with hands-on delivery and leads a Marketing Shared Services team to ensure timely, high-quality solutions and best practices.

You will translate business objectives into campaigns, journeys, briefs, and digital solutions, oversee governance and vendor

Qualifications

• Bachelor's degree in marketing or related field
• At least 8 years of experience in marketing, digital marketing, or related disciplines
• Proven ability to plan campaigns, manage stakeholders, and drive multiple initiatives across markets

Responsibilities

• Plan, develop, and deliver marketing campaigns across multiple markets.
• Translate objectives into campaign strategies, journeys, briefs, and promotional frameworks.
• Coordinate cross-functional teams to ensure timely delivery of marketing initiatives.
• Lead the Marketing Services team and foster a collaborative, customer-focused culture.
• Ensure brand integrity and alignment of campaigns with brand standards.
• Manage vendors and marketing budgets with governance processes.

Skills

Campaign planning

Stakeholder management

Digital marketing

Team leadership

Project management

CRM platforms

Customer engagement

Brand management

Presentation skills

Education

Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or related field

Tools

CRM platforms

Web analytics tools

Job description

Citadel Pacific Ltd seeks a Marketing Services Manager to partner with country marketing teams, shaping campaign planning, customer engagement, digital initiatives, and creative execution across markets. The role blends strategic marketing with hands-on delivery and leads a Marketing Shared Services team to ensure timely, high-quality solutions and best practices.

You will translate business objectives into campaigns, journeys, briefs, and digital solutions, oversee governance and vendor