Strategic Marketing Lead - Health Tech & Med Devices

B. Braun Group; Taguig; On-site; PHP 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Group Life Insurance

Medical Reimbursement

Maternity assistance

Training & Development

Team building events

Job summary

B. Braun Group is seeking a Strategic Marketing Manager to lead strategic marketing initiatives across product launches, market expansion, and revenue growth in the Philippine market. You will conduct market research, align with cross-functional teams, and create compelling value propositions for healthcare stakeholders.

The role requires senior-level marketing expertise, strong leadership, and the ability to manage multi-channel campaigns with a focus on ROI.

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
• Minimum 7 years of experience in strategic marketing, with at least 2 years in the health tech or medical device industry.
• Strong understanding of healthcare ecosystems, regulatory environments, and clinical value drivers.
• Proven ability to lead teams and manage complex, multi-channel marketing initiatives.
• Exceptional analytical, communication, and leadership skills.
• Experience with digital marketing platforms, CRM systems, and marketing automation tools is a plus.

Responsibilities

• Develop and implement strategic marketing plans to support product launches, market expansion, and revenue growth.
• Perform comprehensive market research, focusing on healthcare trends, regulatory changes, and competitive analysis.
• Collaborate with cross-functional teams to align marketing strategies with product development and commercialization timelines.
• Create compelling value propositions, messaging frameworks, and targeted campaigns for healthcare stakeholders.
• Lead and support Market Development Managers to ensure consistent regional marketing execution.
• Track key performance indicators and campaign results to refine strategies and maximize return on investment.

Skills

Strategic marketing

Market research

Cross-functional teamwork

Digital marketing

CRM systems

Marketing automation

Communication skills

Education

Bachelor’s degree in Marketing/Business/Life Sciences or related field

Tools

CRM systems

Marketing automation tools

Job description

B. Braun Group is seeking a Strategic Marketing Manager to lead strategic marketing initiatives across product launches, market expansion, and revenue growth in the Philippine market. You will conduct market research, align with cross-functional teams, and create compelling value propositions for healthcare stakeholders.

The role requires senior-level marketing expertise, strong leadership, and the ability to manage multi-channel campaigns with a focus on ROI.