Strategic Marketing Lead, Business Unit

Metrobank; Philippines; On-site; PHP 500,000 - 800,000; Full time

Job summary

Metrobank is seeking a BUSM Officer to advance analytics, branding, communications, and marketing operations within the Bank. The role emphasizes leadership development, strategic campaign planning, and collaboration across departments to deliver integrated marketing solutions for the Business Unit.

The position offers exposure to analytics, brand management, and marketing technology, with opportunities for career progression and leadership development within Metrobank.

Qualifications

• Strong communication skills for client relations and internal collaboration.
• Proven ability to manage stakeholders across divisions and levels.
• Demonstrated negotiation skills to secure favorable outcomes.
• Exceptional project management skills with cross-functional teams.

Responsibilities

• Supports the BUSM Lead and Division Head in delivering integrated Marketing solutions for the assigned Business Unit.
• Plan advertising and promotional campaigns across multiple media and platforms.
• Strategize and execute campaigns; monitor budgets and effectiveness.
• Serve as Single Point of Contact for BU, coordinating with ABCMTG divisions.
• Prepare and monitor annual marketing plans and budgets; ensure efficient execution and post-evaluation.
• Project manage and deliver additional team requirements.
• Analyze data, identify insights, and define acquisition, usage, and activation opportunities.
• Lead institutional brand campaigns and digital channels strategy; drive channel-specific executions.
• Develop marketing tools/assets and contribute to product development as needed.
• Contribute to brand guidelines, benchmarking, and market trend analyses.

Skills

Communication

Stakeholder management

Negotiation

Project management

Job description

Metrobank is seeking a BUSM Officer to advance analytics, branding, communications, and marketing operations within the Bank. The role emphasizes leadership development, strategic campaign planning, and collaboration across departments to deliver integrated marketing solutions for the Business Unit.

The position offers exposure to analytics, brand management, and marketing technology, with opportunities for career progression and leadership development within Metrobank.