Strategic Marketing Lead, Business Unit

Metrobank; Manila; On-site; PHP 420,000 - 780,000; Full time

Job summary

Metrobank invites applications for the Business Unit Strategic Marketing (BUSM) Officer to help shape and execute marketing strategies across analytics, branding, communications and Marketing Technology. The role emphasizes leadership development, collaboration with cross-functional units, and building a competitive profile within the Bank.

The position requires 5–10 years of relevant experience in financial marketing, strong stakeholder skills, and a track record of delivering integrated

Qualifications

• Minimum of 5-10 years of relevant work experience, preferably within the financial industry.
• Strong communication, stakeholder management, and negotiation skills for successful client relations
• Demonstrated expertise in conceptualizing marketing strategies and a proven track record of effectively executing these strategies in alignment with the department's budget, timeline, and expectations
• Exceptional project management skills, including the ability to coordinate and collaborate with cross-functional teams
• Proficiency in leveraging marketing tools and technologies to enhance event outcome
• A creative mindset with a keen eye for detail, ensuring that project leave a lasting impression
• Experience in post-project analysis and reporting to measure the impact and improve future strategies

Responsibilities

• Supports the BUSM Lead and Division Head in delivering integrated Marketing solutions to support his/her assigned Business Unit.
• Plan advertising and promotional campaigns for products and services per Business Unit on a variety of media and communication platforms.
• Strategize and execute advertising and promotional campaigns.
• Acts as Single Point of Contact of the BU that works with various ABCMTG divisions to deliver various Marketing requirements of the BU.
• Prepares and monitors annual budgets and Marketing plans while being accountable in ensuring efficient implementation, utilization and post evaluation.
• Should be able to project manage and deliver other requirements of the team that will be assigned from time to time.
• Demonstrates capability of analyzing data, identifying insights and defining acquisition, usage and activation opportunities for the Business Units supported.
• Should be able to deliver other requirements of the team that will be assigned from time to time. Responsible for institutional digital channels strategy, leading the execution of channels-specific campaigns
• When needed, drives product development of marketing tools and assets
• May play a key role in institutional brand special projects
• Develops analytics requirements for campaigns and projects and works with digital teams to create reports and present insights
• Champions consumer segmentation and insight development
• Produces guidelines and materials to drive consistency and premiumness in the brand
• Develops tool kits to support different business units
• Creates competitive benchmarking: analysis and tracking
• Identifies opportunity areas for development based on consumer and market trends

Skills

Communication

Stakeholder management

Negotiation

Project management

Marketing strategy

Job description

Metrobank invites applications for the Business Unit Strategic Marketing (BUSM) Officer to help shape and execute marketing strategies across analytics, branding, communications and Marketing Technology. The role emphasizes leadership development, collaboration with cross-functional units, and building a competitive profile within the Bank.

The position requires 5–10 years of relevant experience in financial marketing, strong stakeholder skills, and a track record of delivering integrated