BU Marketing Strategy Lead

Metrobank; Taguig; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

Metrobank seeks a Business Unit Strategic Marketing (BUSM) Officer to contribute to analytics, branding, communications, technology, and marketing operations. You will support the BUSM Lead, plan campaigns, manage budgets, and deliver integrated marketing solutions for the assigned business unit.

The role emphasizes leadership development, collaboration, and data-driven insights to drive acquisition, usage, and activation while upholding brand excellence.

Qualifications

• Minimum 5–10 years of relevant work experience, preferably in financial marketing.
• Strong communication, stakeholder management, and negotiation skills.
• Proven ability to conceptualize marketing strategies and execute within budget and timelines.
• Exceptional project management skills and cross-functional collaboration.

Responsibilities

• Supports the BUSM Lead and Division Head in delivering integrated marketing solutions for the assigned BU.
• Plans advertising and promotional campaigns for products/services per BU across media platforms.
• Strategizes and executes advertising and promotional campaigns.
• Acts as Single Point of Contact for the BU with ABCMTG divisions to deliver marketing requirements.
• Prepares and monitors annual budgets and marketing plans; ensures efficient implementation and post-evaluation.
• Potentially leads on institutional brand projects and develops analytics requirements for campaigns.

Skills

Marketing strategy

Stakeholder management

Negotiation

Project management

Data analysis

Communication skills

Job description

Metrobank seeks a Business Unit Strategic Marketing (BUSM) Officer to contribute to analytics, branding, communications, technology, and marketing operations. You will support the BUSM Lead, plan campaigns, manage budgets, and deliver integrated marketing solutions for the assigned business unit.

The role emphasizes leadership development, collaboration, and data-driven insights to drive acquisition, usage, and activation while upholding brand excellence.