Strategic Marketing Analytics Lead

Axos Business Center; Manila; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Axos Business Center seeks a senior analytics leader to partner with US marketing leadership, own the analytics roadmap, and build scalable measurement frameworks. The role emphasizes mentoring the team and reducing dependency on any single analyst through systems and governance.

Responsibilities include designing attribution frameworks, leading advanced analyses, and partnering with senior stakeholders to shape what gets measured.

Qualifications

• 5+ years in marketing analytics, with at least 2 years in a senior or lead capacity.
• Advanced SQL; comfortable working with large, imperfect datasets.
• Deep proficiency in GA4 and Salesforce (CRM and Marketing Cloud).
• Proven experience building measurement frameworks from scratch, not just maintaining existing ones.
• Strong business communication skills — able to translate analytics into a business recommendation for a non-technical executive audience.
• Experience working with or managing junior team members.

Responsibilities

• Design and own scalable measurement frameworks (attribution, marketing efficiency, funnel/conversion analysis) across multiple channels or business segments.
• Lead advanced analysis: multi-touch attribution, marketing mix considerations, cohort/lifecycle analysis, scenario/pro forma modeling.
• Partner directly with senior marketing stakeholders to shape what gets measured and why — informing strategy.
• Build and maintain the team's dashboards and self-service reporting infrastructure.
• Own data governance and definitional consistency across GA4, Salesforce CRM/Marketing Cloud, and Adobe Workfront reporting.
• Mentor Jr. and Mid-level analysts; review their work for rigor.
• Identify reporting/processes to simplify, automate, or retire.
• Present findings and recommendations to US marketing leadership.

Skills

SQL

GA4

Salesforce CRM/Marketing Cloud

Leadership

Mentoring

Tools

Adobe Workfront

GA4

Salesforce Marketing Cloud

Job description

Axos Business Center seeks a senior analytics leader to partner with US marketing leadership, own the analytics roadmap, and build scalable measurement frameworks. The role emphasizes mentoring the team and reducing dependency on any single analyst through systems and governance.

Responsibilities include designing attribution frameworks, leading advanced analyses, and partnering with senior stakeholders to shape what gets measured.