Strategic Market Research Lead

St. Jude College Dasmariñas, Cavite Inc.; Makati; On-site; PHP 1,200,000 - 2,100,000; Full time

Job summary

PHINMA Education seeks a National Marketing Research Manager to lead market, competitor, student, and consumer research across its network. You will translate findings into strategic recommendations to strengthen market positioning and enrollment.

You will collaborate with Marketing, Sales, Operations, Branding, and Academic teams to develop programs informed by data, uphold research standards, and guide data governance across platforms.

Qualifications

• Bachelor’s degree in Marketing, Statistics, Business, Economics, Psychology, Data Analytics, or related fields; Master’s Degree is an advantage.
• Strong analytical, research, problem-solving, and presentation skills.
• Demonstrated ability to translate complex data into actionable business and marketing insights.
• Knowledge of quantitative and qualitative research methodologies, market analysis, and reporting frameworks.
• Proficient in research, analytics, visualization, and CRM tools for data analysis and reporting.

Responsibilities

• Lead market, competitor, student, and consumer research initiatives across the PHINMA Education network.
• Analyze research, campaign, and market data to generate actionable insights and strategic recommendations.
• Identify market trends, emerging student segments, opportunities, risks, and performance gaps affecting enrollment growth.
• Support Marketing, Sales, Branding, Operations, and analysis teams with research-backed decision support and evaluations.
• Develop and maintain research standards, methodologies, reporting frameworks, and data governance practices.
• Collaborate with national and local teams to continuously improve research processes, tools, and organizational decision-making.
• Work with third party stakeholders to align frameworks and data infrastructure to outputs being delivered.

Skills

Analytical skills

Research skills

Presentation skills

Data storytelling

Cross-functional collaboration

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Statistics

Master’s degree an advantage

Tools

CRM tools

Dashboards

Survey tools

Reporting platforms

Data visualization

Job description

PHINMA Education seeks a National Marketing Research Manager to lead market, competitor, student, and consumer research across its network. You will translate findings into strategic recommendations to strengthen market positioning and enrollment.

You will collaborate with Marketing, Sales, Operations, Branding, and Academic teams to develop programs informed by data, uphold research standards, and guide data governance across platforms.