Education Market Insights Leader

iPeople, Inc.; Makati; On-site; PHP 900,000 - 1,800,000; Full time

Job summary

iPeople, Inc. seeks a Market Research Manager to lead a centralized market research and intelligence capability for the education portfolio.

You will translate business questions into research programs and generate insights to improve recruitment, enrollment, and strategic decisions across iPeople schools. You will align with marketing, admissions, academics, and strategy teams to standardize methodologies, governance, and the knowledge base for cross-school learning and longitudinal analysis.

Qualifications

• 5–8+ years in market research, consumer insights, analytics or related fields.
• Strong quantitative and qualitative research skills.
• Ability to turn data into clear business insights and recommendations.
• Strong analytical, communication and presentation skills.
• Comfortable influencing and presenting to senior stakeholders.
• A lifelong learner curious about emergent methods and uses AI to improve productivity.
• Experience in education is an advantage, but not required.

Responsibilities

• Develop and manage the annual iPeople market research agenda based on top business questions.
• Establish common research methodologies, standards, and reporting formats across iPeople schools.
• Understand recruitment funnel and lead-conversion research among prospects, applicants, and enrolled students.
• Identify causes of conversion loss and translate findings into actionable marketing and admissions recommendations.
• Study reasons for choosing the school and program among newly enrolled students.
• Support evaluation of geographic markets, campuses, and expansion opportunities with market attractiveness frameworks.
• Collaborate with academic and business teams to evaluate proposed programs using standardized protocols.
• Build and maintain a centralized market information database (demographics, trends, economics, employment).
• Design quantitative and qualitative projects, manage research agencies and produce concise leadership-ready reports.

Skills

Market research

Data analytics

Qualitative methods

Quantitative methods

Stakeholder influence

Presentation skills

AI for research

Job description

iPeople, Inc. seeks a Market Research Manager to lead a centralized market research and intelligence capability for the education portfolio.

You will translate business questions into research programs and generate insights to improve recruitment, enrollment, and strategic decisions across iPeople schools. You will align with marketing, admissions, academics, and strategy teams to standardize methodologies, governance, and the knowledge base for cross-school learning and longitudinal analysis.