Market Research Analyst & Insight Strategist

San Miguel Foods; Pasig; On-site; PHP 500,000 - 900,000; Full time

Job summary

San Miguel Foods in the Philippines seeks a Market Research professional responsible for setting up and managing tracking studies and customized market research. You will coordinate tracking studies such as Brand Health, Retail Audit, Home panel and oversee customized studies including FGDs, product tests, pre/post-launch studies and forecasting.

The role requires data analysis to extract meaningful insights with business impact, including category presentations, executive summaries, and trend

Qualifications

• Basic understanding of market research fundamentals - quantitative & qualitative methods
• Analytical skills to put together and interpret data to find patterns and insights
• 3–10 years of market research experience preferred (agency and client)

Responsibilities

• Set up and manage tracking studies and customized market research
• Perform data analysis to derive insights with business impact
• Share industry & category trends and prepare briefs and memos
• Support budgeting and long-range planning with research data

Education

Graduate of Communication Research, Statistics, Sociology, Psychology

Job description

San Miguel Foods in the Philippines seeks a Market Research professional responsible for setting up and managing tracking studies and customized market research. You will coordinate tracking studies such as Brand Health, Retail Audit, Home panel and oversee customized studies including FGDs, product tests, pre/post-launch studies and forecasting.

The role requires data analysis to extract meaningful insights with business impact, including category presentations, executive summaries, and trend