Strategic Market Analyst & Prospecting Pro

Upwork; Metro Manila; On-site; PHP 2,159,000 - 3,455,000; Full time

Job summary

Upwork is seeking a Market Analyst & Sales Prospecting Specialist to support an Upwork Managed Services client. You will identify market opportunities, manage Salesforce data, and assist with campaign reporting.

The role combines market research, lead prospecting, and post-event analysis to strengthen the sales and marketing pipeline. The ideal candidate has hands-on experience with Salesforce, a strong analytical mindset, and prior exposure to sales prospecting or market research activities.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, or a related field.
• Proven experience in sales prospecting, lead generation, or market research roles.
• Proficient in Salesforce (SFDC) including data entry, segmentation, lead/contact management, and reporting.
• Skilled in Excel for data organization, reporting, and basic analysis.
• Strong analytical, organizational, and attention‑to‑detail skills.
• Excellent written and verbal communication skills.
• Ability to work both independently and collaboratively in a fast-paced environment.

Responsibilities

• Conduct market research to identify new business opportunities, trends, and key prospects.
• Perform lead prospecting and qualification using LinkedIn Sales Navigator and other research tools.
• Manage and maintain Salesforce (SFDC) records, including data entry, segmentation, and contact updates.
• Support campaign activities after events by analyzing lead data and preparing follow-up reports.
• Generate and interpret campaign reports within Salesforce to provide actionable insights.
• Collaborate with the Digital Marketing and Communications team to align research and outreach strategies.
• Prepare periodic summaries of market findings, lead progress, and campaign performance.

Skills

Sales prospecting

Market research

Salesforce (SFDC)

Excel

Data analysis

Communication

Attention to detail

Organizational skills

Independent & collaborative

Education

Bachelor’s degree in Business/Marketing/Economics

Tools

Salesforce (SFDC)

LinkedIn Sales Navigator

Excel

Job description

Upwork is seeking a Market Analyst & Sales Prospecting Specialist to support an Upwork Managed Services client. You will identify market opportunities, manage Salesforce data, and assist with campaign reporting.

The role combines market research, lead prospecting, and post-event analysis to strengthen the sales and marketing pipeline. The ideal candidate has hands-on experience with Salesforce, a strong analytical mindset, and prior exposure to sales prospecting or market research activities.