Strategic Intelligence & Insights Lead

Havas Group; Manila; On-site; PHP 1,800,000 - 2,400,000; Full time

Job summary

Havas Ortega in Manila seeks an Associate Director, Intelligence to deliver market, consumer, cultural, and competitive insights that inform strategic planning across creative, PR, and integrated marketing campaigns.

You will translate data into actionable recommendations, partner with strategy, creative, and client teams, and guide audiences, trends, and storytelling to drive client growth and strong brand positioning.

Qualifications

• Bachelor’s degree in Marketing, Communications, Psychology, Business, Research, Statistics, Social Sciences, or related field.
• Significant experience in market research, consumer insights, strategic planning, intelligence, analytics, or related disciplines.
• Experience working in advertising, communications, PR, media, consulting, or marketing environments preferred.
• Proficiency with research platforms, analytics tools, social listening platforms, and data visualization tools.
• Strong stakeholder management and presentation capabilities.

Responsibilities

• Conduct audience profiling and segmentation to identify target consumer groups and behavioral patterns.
• Analyze consumer attitudes, motivations, and purchasing behaviors to uncover actionable insights.
• Assess brand health, positioning, and category performance using available research and analytics tools.
• Monitor market dynamics, industry developments, and emerging category trends.
• Perform competitive landscape analyses to identify opportunities, threats, and white-space opportunities for clients.
• Design and execute quantitative and qualitative research initiatives.
• Interpret data from multiple sources, including market research, social analytics, digital platforms, and third-party databases.
• Apply data triangulation and source validation methodologies to ensure insight accuracy and reliability.
• Conduct thematic analysis and synthesize findings into clear business and communications implications.
• Translate complex data and research findings into strategic recommendations.
• Collaborate with strategy, creative, and PR teams in campaign and communications planning.
• Contribute to the development of integrated marketing and communications strategies.
• Support new business pitches and client engagements through insight-led recommendations.
• Monitor cultural shifts, societal developments, consumer behaviors, and social media conversations.
• Identify emerging trends and their potential impact on brands and communications strategies.
• Provide ongoing intelligence on audience interests, cultural movements, and digital behaviors.
• Develop compelling presentations, reports, and visualizations that communicate research findings and strategic implications.
• Present insights and recommendations to internal stakeholders and clients.
• Simplify complex information into clear, engaging narratives that support decision-making.
• Champion data-informed thinking across teams.
• Support the adoption and utilization of intelligence, social listening, and analytics tools.
• Explore new methodologies, technologies, and data sources that enhance intelligence capabilities.
• Collaborate with regional and global intelligence teams on best practices, tools, and frameworks.
• Contribute to the development of dashboards, reporting frameworks, and intelligence products.

Skills

Audience profiling

Segmentation

Brand health

Competitive analysis

Research methods

Data storytelling

Strategic thinking

Cross-functional collaboration

Stakeholder management

Presentation skills

Education

Bachelor's degree in Marketing, Communications

Tools

Analytics tools

Social listening

Data visualization

Job description

Havas Ortega in Manila seeks an Associate Director, Intelligence to deliver market, consumer, cultural, and competitive insights that inform strategic planning across creative, PR, and integrated marketing campaigns.

You will translate data into actionable recommendations, partner with strategy, creative, and client teams, and guide audiences, trends, and storytelling to drive client growth and strong brand positioning.