Integrated Marketing Strategy Lead

Publicis Groupe; Makati; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Publicis Groupe in Manila is seeking a senior leader to oversee Integrated Marketing Communications from consumer insighting and strategy to campaign execution across TV/Film, OLV, OOH, Radio, Digital, Social, Shopper, PR and Influencers.

You will lead cross-functional teams, manage agency partners, and drive business growth through Connections services, Creative branded executions, and E-Commerce solutions while mentoring a team to meet client objectives.

Qualifications

• At least 5 years media planning experience in regional/global accounts.
• Familiar with the timelines, processes and needs of the implementation of all media.
• Knowledgeable about new approaches to and developments in digital tactical planning.
• Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.

Responsibilities

• Leads management of Integrated Marketing Communications from consumer insighting, strategy development, campaign conceptualization, and analysis of executional performance.
• With a level of expertise across all consumer touchpoints including traditional and non-traditional mediums: TV/Film, OLV, OOH, Radio, Digital, Social, Shopper, PR, Influencers
• Leads multiple agency management (inside and outside of Publicis Media), media & creative development, leading cross-functional teams and collaboration with key internal and external partners.
• Must be able to balance projects across different industries and have experience in shaping media & creative content and leading creative discussions with internal and external partners.
• Has working experience leading a team
• Minimal account management requirement, but is expected to help grow and develop business revenue through Connections services, Creative branded executions, and E-Commerce solutions Leads business development projects and pitches
• Fosters the spirit of collaboration and education, creating newsletters and thought leadership pieces to be cascaded across the Group
• Brand management or Agency experience is strongly preferred (from either Media/Creatives/PR/Socials/Shopper/Activations agencies)

Skills

Media planning

Stakeholder management

Team leadership

Digital media

Strategic thinking

Job description

Publicis Groupe in Manila is seeking a senior leader to oversee Integrated Marketing Communications from consumer insighting and strategy to campaign execution across TV/Film, OLV, OOH, Radio, Digital, Social, Shopper, PR and Influencers.

You will lead cross-functional teams, manage agency partners, and drive business growth through Connections services, Creative branded executions, and E-Commerce solutions while mentoring a team to meet client objectives.