Director of Market Intelligence & Insights

Havas Media Group Spain SAU; Manila; Hybrid; PHP 1,200,000 - 1,800,000; Full time

Job summary

Havas Ortega is seeking an Associate Director, Intelligence to lead market, consumer, cultural, and competitive intelligence that informs strategy and campaigns. You will translate complex data into actionable insights and collaborate with strategy, creative, and client teams to drive business outcomes.

The role emphasizes audience profiling, trend identification, and development of intelligence products and dashboards to support new business pitches and ongoing client engagements.

Qualifications

• Bachelor's degree in Marketing, Communications, Psychology, Business, Research, Statistics, Social Sciences, or related field.
• Significant experience in market research, consumer insights, strategic planning, intelligence, analytics, or related disciplines.
• Experience in advertising, communications, PR, media, consulting, or marketing environments preferred.
• Proficiency with research platforms, analytics tools, social listening platforms, and data visualization tools.

Responsibilities

• Deliver market, consumer, cultural, and competitive intelligence to inform strategic planning and campaigns.
• Partner with strategy, creative, and client teams to transform data into actionable insights.
• Design and execute quantitative and qualitative research initiatives.
• Develop dashboards, reports, and visualizations to communicate findings.

Skills

Audience profiling

Segmentation

Brand health analysis

Social/digital analytics

Data storytelling

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, Psychology, Business, Research, Statistics, Social Sciences, or related field

Tools

Research platforms

Analytics tools

Social listening platforms

Data visualization tools

Job description

Havas Ortega is seeking an Associate Director, Intelligence to lead market, consumer, cultural, and competitive intelligence that informs strategy and campaigns. You will translate complex data into actionable insights and collaborate with strategy, creative, and client teams to drive business outcomes.

The role emphasizes audience profiling, trend identification, and development of intelligence products and dashboards to support new business pitches and ongoing client engagements.