Strategic Account Lead — Growth, Launch & Client Leadership

VML South Africa; Makati; On-site; PHP 800,000 - 1,600,000; Full time

Job summary

VML South Africa is seeking an experienced Account Director to lead strategy and development for key accounts in the Makati area. You will identify effective marketing channels, shape marketing and communications plans, and align client objectives with agency capabilities.

You will supervise budgets, forecast performance and mentor the account team while coordinating cross‑functional efforts across production, media, and research to deliver measurable marketing outcomes.

Qualifications

• Minimum 4 years of advertising experience with at least 2 years of account management experience.
• Excellent communication and presentation skills with strong qualitative and quantitative analytical understanding.
• Good leadership skills and an appreciation for collaborative teamwork.
• Knowledge of all agency functional areas, including production, media, research and database management.
• Strong analytics background with the ability to translate customer insights derived from data into actionable marketing outputs.

Responsibilities

• Supervise the strategic direction and development of accounts.
• Identify, evaluate and monitor effective marketing channels.
• Direct the development of both the marketing and communication plans.
• Assist client in establishing long‑ and short‑term marketing objectives and goals.
• Act as internal client liaison.
• Oversee new product and service launches.
• Responsible for all final Agency work‑quality control.
• Manage account staff in daily workflow, training and career development.
• Supervise overall budget management.
• Manage account profitability.
• Participate in financial forecasting, tracking and reporting.

Skills

Advertising

Account management

Communication

Leadership

Analytics

Job description

VML South Africa is seeking an experienced Account Director to lead strategy and development for key accounts in the Makati area. You will identify effective marketing channels, shape marketing and communications plans, and align client objectives with agency capabilities.

You will supervise budgets, forecast performance and mentor the account team while coordinating cross‑functional efforts across production, media, and research to deliver measurable marketing outcomes.