Marketing Manager - Retail Banking & Branches

Business Process Outsourcing International, Inc.

Cebu City

On-site

PHP 800,000 - 1,200,000

Full time

2 days ago

Be an early applicant

Application generator

A complete application in a minute — tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

Business Process Outsourcing International, Inc. is seeking a Marketing Manager – Retail Banking & Branches to lead marketing strategies for the bank’s retail banking and branch network. The role focuses on customer acquisition, branch traffic, deposit growth, and product awareness.

The ideal candidate will drive campaigns, collaborate with Branch Heads and Relationship Managers, and oversee localized marketing and community engagement initiatives to deliver measurable business results.

Qualifications

Bachelor’s degree in Marketing, Business Administration, Finance, Banking, Management, or a related field.
5–8 years of relevant marketing experience, preferably with managerial or supervisory experience.
Banking industry experience is strongly preferred, particularly in retail banking or branch banking.

Responsibilities

Develop and execute marketing strategies and campaigns for retail banking products and branch services.
Create initiatives to increase customer acquisition, branch traffic, deposits, loans, and product penetration.
Develop marketing programs tailored to different customer segments and local branch markets.
Work closely with Branch Heads and Relationship Managers to identify business opportunities and generate leads.
Support branches in developing localized marketing and community engagement activities.
Plan and execute campaigns for deposit products, consumer loans, credit cards, investments, bancassurance, and other retail banking products.
Conduct market research and analyze customer behavior, market trends, and competitor activities.
Develop customer acquisition and retention strategies to strengthen customer relationships.
Manage marketing campaigns from planning and execution through performance measurement and reporting.
Monitor campaign effectiveness, customer response, lead generation, conversion rates, and ROI.
Collaborate with Product, Sales, Operations, Risk, Compliance, and Branch Banking teams to ensure effective campaign implementation.
Develop marketing materials, branch promotions, events, and customer engagement initiatives while ensuring consistency with the bank’s brand guidelines.
Identify opportunities for digital marketing, social media, partnerships, events, and other channels to increase retail banking awareness.
Establish relationships with external partners, community organizations, and strategic stakeholders to support branch business development.
Prepare regular reports and presentations on marketing performance, campaign results, customer acquisition, and branch growth initiatives.
Manage marketing budgets and ensure resources are utilized effectively.
Ensure all marketing activities comply with banking regulations, regulatory requirements, and internal policies.
Lead, coach, and develop the marketing team as needed.

Skills

Retail Banking Marketing

Branch Marketing

Campaign Management

Digital Marketing

Customer Acquisition

Market Research

Team Leadership

Strategic Planning

Analytics

Stakeholder Management

Education

Bachelor’s degree in Marketing/Business

Tools

Microsoft Office

Job description

MARKETING MANAGER – RETAIL BANKING &

BRANCHES

Job Summary

We are seeking an experienced Marketing Manager – Retail Banking & Branches to develop and lead marketing strategies that support the growth of the bank’s retail banking business and branch network.

The role will be responsible for driving customer acquisition, branch traffic, deposit growth, product awareness, customer engagement, and overall market presence. The ideal candidate should have solid experience in the banking industry, particularly in retail banking, branch marketing, financial products, and customer acquisition.

Key Responsibilities

Develop and execute marketing strategies and campaigns for retail banking products and branch services.
Create initiatives to increase customer acquisition, branch traffic, deposits, loans, and product penetration.
Develop marketing programs tailored to different customer segments and local branch markets.
Work closely with Branch Heads and Relationship Managers to identify business opportunities and generate leads.
Support branches in developing localized marketing and community engagement activities.
Plan and execute campaigns for deposit products, consumer loans, credit cards, investments, bancassurance, and other retail banking products.
Conduct market research and analyze customer behavior, market trends, and competitor activities.
Develop customer acquisition and retention strategies to strengthen customer relationships.
Manage marketing campaigns from planning and execution through performance measurement and reporting.
Monitor campaign effectiveness, customer response, lead generation, conversion rates, and ROI.
Collaborate with Product, Sales, Operations, Risk, Compliance, and Branch Banking teams to ensure effective campaign implementation.
Develop marketing materials, branch promotions, events, and customer engagement initiatives while ensuring consistency with the bank’s brand guidelines.
Identify opportunities for digital marketing, social media, partnerships, events, and other channels to increase retail banking awareness.
Establish relationships with external partners, community organizations, and strategic stakeholders to support branch business development.
Prepare regular reports and presentations on marketing performance, campaign results, customer acquisition, and branch growth initiatives.
Manage marketing budgets and ensure resources are utilized effectively.
Ensure all marketing activities comply with banking regulations, regulatory requirements, and internal policies.
Lead, coach, and develop the marketing team as needed.

Qualifications

Bachelor’s degree in Marketing, Business Administration, Finance, Banking, Management, or a related field.
5–8 years of relevant marketing experience, preferably with managerial or supervisory experience.
Banking industry experience is strongly preferred, particularly in retail banking or branch banking.
Proven experience developing and executing marketing campaigns for financial products or services.
Experience in customer acquisition, lead generation, relationship marketing, and customer retention.
Strong understanding of retail banking products, customer segments, and branch operations.
Experience working with branch teams, sales teams, and relationship managers.
Strong analytical, communication, presentation, and project management skills.
Proficient in digital marketing, social media, marketing analytics, and Microsoft Office.
Strong business acumen and ability to translate marketing initiatives into measurable business results.