Sr. Director, Commercial APAC

Emma Sleep; Manila; On-site; PHP 4,000,000 - 9,000,000; Full time

Job summary

Emma Sleep seeks a Senior Director, Commercial APAC to lead end-to-end growth across online and offline channels. This executive will own revenue, margin, customer trust, and sales strategy for the APAC region, driving profitability and scalable expansion.

They will build a high-performing regional team, empower country leaders, and foster a co-owner culture while collaborating with product, marketing, and operations to optimize customer experience and growth.

Qualifications

• 15+ years of commercial leadership experience across APAC.
• Proven P&L ownership and profitability growth.
• Strong strategic and operational execution capabilities.

Responsibilities

• Own end-to-end APAC commercial growth strategy (online and offline).
• Lead regional leaders and drive profitability, scale, and customer trust.
• Collaborate with Product, Marketing, and Ops to deliver omnichannel plans.

Skills

Commercial leadership

P&L ownership

APAC experience

Strategic thinking

Team leadership

Entrepreneurial spirit

Cross-functional collaboration

Fluent English

Education

Bachelor-level business degree or equivalent

Tools

CRM systems

MS Excel

Job description

The Senior Director, Commercial APACis a pivotal leadership role at Emma, responsible for shaping and executing our commercial strategy across one of our most strategically important growth regions. This leader combines strategic and entrepreneurial drive with disciplined execution, building Emma into the most trusted and profitable sleep brand across Asia-Pacific.

With full accountability for revenue, margin, customer trust, and sales strategy, the Senior Director drives Emma’s countries through the growth phases from early to mature phases, ensuring that every step is profitable, structured, and scalable.

Strategic Growth & Market Leadership

• Own theend-to-end commercial growth strategyfor APAC (online and scaling offline) in line with Emma’s global objectives, advancing best practices and balancing synergies, complexity, local adaptation, growth and profitability.
• Scalepioneering and emerging marketsinto sustainable growth engines while continuously improving our more mature markets in the region.
• Grow offline (wholesale, Emma-branded stores) and buildomnichannel presenceto capture premium profit pools while strengthening online synergy.
• Ensure Emma develops towards themost trusted sleep brandin APAC, generating and using customer insights and data to craft the strategy with adjacent teams.
• Deliver a great, regionally tailored, and reliablecustomer experiencein close collaboration with Product, Marketing and Operations, which delights consumers and pays off in growth and profitability.
• DriveEBIT, top-line growthandNPSas primary success metrics.

Leadership & People Development

• Build and mentor ahigh-performing regional commercial team, ensuring succession depth and cross-country synergies.
• Empower country managers asentrepreneurial leaders, holding them accountable to phase-appropriate KPIs.
• Foster aco-owner culture: cost-conscious, customer-centric, and execution-driven.
• Form a strongregional leadership teamwith fellow senior regional leaders of other departments.
• Act as a visibleregional leader and role modelfor the office in Manila and out various hubs across the region (Tokyo, Delhi, Shanghai, Seoul)

• 15+ years ofcommercial leadership experienceacross APAC markets, with proven P&L ownership.
• Track record inprofitable scalingacross multiple markets and channels.
• Strong business acumen andstrategic thought leadership
• Highopennessto learn andadapt fastto new best practices.
• Exceptionaltalent leadership skills, with experience in developing senior leaders and building succession pipelines.
• Fluent in English; additional regional language skills a plus.

Become an Emmie!

Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.
We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!