Sr. Category Marketing Manager

Fly Ace Corporate; Philippines; On-site; PHP 2,400,000 - 3,600,000; Full time

Job summary

Fly Ace Corporation in Metro Manila is seeking a Senior Category Trade Marketing Manager to lead trade marketing across assigned product categories and drive strategic initiatives that align with business goals.

You will develop and execute trade promotion campaigns, including in-store activations and POS materials, manage relationships with retailers and distributors, and conduct market analysis to spot opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 7-10 years of progressive experience in trade marketing, category management, or related roles.
• Proven track record of developing and executing trade marketing strategies that delivered measurable results.
• Experience managing relationships with retail partners, distributors, and key accounts.
• Expertise in trade promotion planning, promotional mechanics, and POS marketing.
• Strong analytical skills to translate market data into actionable strategies.
• Experience with marketing analytics tools and CRM systems.

Responsibilities

• Develop and execute strategic trade marketing plans for assigned product categories.
• Lead development and implementation of trade promotion campaigns (in-store activations, POS materials, promotional mechanics).
• Manage relationships with retail partners, distributors, and trade accounts.
• Conduct market analysis and competitive intelligence to identify trends and opportunities.
• Oversee budget allocation and expenditure for trade marketing initiatives.
• Coordinate with sales, marketing, and creative teams for consistent brand messaging.
• Monitor campaign performance and report to senior management with optimization recommendations.
• Mentor and supervise junior trade marketing staff.
• Identify innovative trade marketing solutions to differentiate brands.
• Manage trade marketing calendars and timely delivery of assets.

Skills

Trade Marketing

Category Management

Leadership

Communication

Analytical Skills

Budget Management

Education

Bachelor's degree in Marketing

Tools

CRM

Microsoft Office

Job description

Sr. Category Marketing Manager

We are seeking a Senior Category Trade Marketing Manager to join our team at Fly Ace Corporation in Metro Manila on a full-time basis. This is a strategic leadership position that plays a crucial role in driving trade marketing excellence across assigned product categories. You will be responsible for developing and executing comprehensive trade marketing strategies that align with business objectives and maximize market impact. This role offers the opportunity to lead category-specific initiatives, manage key trade relationships, and mentor junior team members whilst contributing to the overall success of our trade marketing division.

Key responsibilities

• Develop and execute strategic trade marketing plans for assigned product categories, ensuring alignment with corporate objectives and market opportunities


• Lead the creation and implementation of trade promotion campaigns, including in-store activations, point-of-sale materials, and promotional mechanics


• Manage relationships with key retail partners, distributors, and trade accounts, ensuring effective communication and collaboration


• Conduct market analysis and competitive intelligence to identify trends, opportunities, and threats within assigned categories


• Oversee budget allocation and expenditure for trade marketing initiatives, ensuring cost-effectiveness and return on investment


• Coordinate with sales, marketing, and creative teams to ensure consistent brand messaging and campaign execution across all trade channels


• Monitor campaign performance metrics and provide regular reporting to senior management, with recommendations for optimization


• Mentor and supervise junior trade marketing staff, providing guidance on strategy development and best practices


• Identify and implement innovative trade marketing solutions that differentiate our brands and enhance market competitiveness


• Manage trade marketing calendars and ensure timely delivery of all marketing materials and promotional assets

What we're looking for

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field


• Minimum of 7-10 years of progressive experience in trade marketing, category management, or related marketing roles


• Proven track record of successfully developing and executing trade marketing strategies that delivered measurable business results


• Strong experience managing relationships with retail partners, distributors, and key accounts


• Demonstrated expertise in trade promotion planning, promotional mechanics, and point-of-sale marketing


• Excellent analytical skills with the ability to interpret market data and translate insights into actionable strategies


• Proficiency with marketing analytics tools, CRM systems, and Microsoft Office applications


• Strong leadership capabilities with experience mentoring and developing team members


• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels


• Creative problem-solving abilities and a strategic mindset focused on driving sustainable business growth


• High level of organisation and project management capability, with the ability to manage multiple priorities simultaneously


• Preferred: Experience in the fast-moving consumer goods (FMCG), retail, or distribution sectors


• Preferred: Familiarity with the Philippine market and retail landscape