Sports Marketing Officer - Partnerships & Activations

Michael Page International Recruitment (Philippines) Inc; Philippines; Hybrid; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work setup

Career progression

Job summary

Michael Page International Recruitment (Philippines) Inc is seeking a Category Activation Lead to drive partnership and community engagement strategies for a leading international retail brand. You will collaborate with Retail, Marketing, and E-Commerce teams to translate product stories into activation programs across channels.

You will manage timelines, budgets, assets, and agency partnerships, while tracking activation impact and sharing post-activation insights to support future growth.

Qualifications

• Experience in partnerships, community engagement, brand activations, or related commercial roles.
• Track record managing partnership programmes and consumer activations end-to-end.
• Strong stakeholder management across partners, agencies, ambassadors, event organisers.
• Ability to manage multiple projects with budgets, timelines, vendors and cross-functional teams.
• Commercial mindset with ability to measure activation performance and impact on business outcomes.

Responsibilities

• Lead planning and execution of category activation strategies aligned with seasonal and commercial objectives.
• Build relationships with community groups, clubs, ambassadors, event organisers, and strategic partners.
• Identify and develop partnership opportunities that enhance consumer engagement and brand awareness.
• Coordinate and execute community programmes, events, product trial initiatives, and consumer experiences.
• Support the delivery of activations and sponsorship initiatives across key consumer touchpoints.
• Translate category priorities and product stories into compelling activation and engagement programmes.
• Collaborate with Retail, E-Commerce, and Marketing teams to ensure consistent execution across channels.
• Manage activation timelines, budgets, assets, and agency partners to ensure high-quality delivery.
• Monitor activation performance, partnership effectiveness, and community engagement metrics to identify improvement opportunities.
• Prepare post-activation reviews and provide recommendations to support future category growth and marketing initiatives.

Skills

Partnerships

Community engagement

Brand activations

Stakeholder management

Budget management

Job description

• International retail company
• Career progression, competitive salary package and hybrid work set up

About Our Client

Our client is an iconic retail brand well known for creating engaging consumer experiences through partnerships, events, and integrated marketing initiatives. With a strong customer-first culture, the company continuously seeks new ways to connect with consumers and drive long-term growth.

Job Description

• Lead the planning and execution of category activation strategies aligned with seasonal and commercial objectives.
• Build and manage relationships with community groups, clubs, ambassadors, event organisers, and strategic partners.
• Identify and develop partnership opportunities that enhance consumer engagement and brand awareness.
• Coordinate and execute community programmes, events, product trial initiatives, and consumer experiences.
• Support the delivery of activations and sponsorship initiatives across key consumer touchpoints.
• Translate category priorities and product stories into compelling activation and engagement programmes.
• Collaborate with Retail, E-Commerce, and Marketing teams to ensure consistent execution across channels.
• Manage activation timelines, budgets, assets, and agency partners to ensure high-quality delivery.
• Monitor activation performance, partnership effectiveness, and community engagement metrics to identify improvement opportunities.
• Prepare post-activation reviews and provide recommendations to support future category growth and marketing initiatives.

The Successful Applicant

• Experience in partnerships, community engagement, brand activations, sports marketing, or related commercial roles.
• Demonstrated track record of managing partnership programmes, community initiatives, and consumer-facing activations from planning through execution.
• Strong stakeholder management skills, with the ability to build and maintain relationships across partners, agencies, ambassadors, event organisers, and community groups.
• Proven ability to manage multiple projects simultaneously, including budgets, timelines, vendors, and cross-functional stakeholders with minimal supervision.
• Commercially minded with strong analytical skills and experience measuring activation performance, community engagement, and partnership effectiveness to deliver business outcomes.

What's on Offer

• Competitive salary & benefits package
• Opportunity to lead meaningful partnerships and community engagement initiatives with broad business impact
• Exposure to cross-functional projects spanning category management, consumer marketing, retail, and e-commerce