Social Media Strategist

The Business Expander; Muntinlupa; Hybrid; PHP 344,000 - 689,000; Part time

Job summary

The Business Expander is seeking a Social Media Strategist to guide the overall social presence for wellness clients, shaping positioning, messaging, growth strategy, and platform choices. You’ll translate business goals into a practical social roadmap driving bookings, signups, and brand trust, not just likes.

This contract-based role offers remote work with flexible hours across client packages. You’ll collaborate with content and marketing teams to ensure strategy is implemented, measured,

Qualifications

• 5+ years in social media strategy, brand marketing, or digital marketing leadership.
• Experience with wellness, coaching, or health brands is a strong plus.
• Track record of audits turning into actionable strategy.

Responsibilities

• Conduct full social media audits across client platforms and competitors.
• Build channel strategy per client: audience targeting, content pillars, posting cadence, platform prioritization.
• Translate each client's business goals into a concrete social roadmap with clear recommendations.
• Set KPIs and benchmarks per client, then report against them with insight (not just numbers).
• Guide SMMs and content creators on execution based on strategic priorities.
• Identify platform opportunities, partnerships, or campaign formats suited to wellness/coaching audiences.
• Present findings and recommendations clearly to clients and internal leadership.

Skills

Social strategy

Brand marketing

Digital leadership

Analytics & reporting

Client management

Tools

Meta Business Suite

Sprout Social

Job description

Remote | Project-Based | Must be online during Central Timezone | Filipino Applicants Only

Role Overview

We're looking for a Social Media Strategist to guide the bigger-picture social presence for our wellness coach and practitioner clients — positioning, messaging, growth strategy, and platform decisions. You'll work closely with our content and marketing team to make sure every client's social strategy actually drives bookings, sign-ups, and brand trust, not just likes.

BizEx (The Business Expander) is a turnkey virtual assistant and digital support agency helping health and wellness professionals grow and scale online. We work with functional medicine doctors, nutritionists, therapists, coaches, and wellness brands to bring structure, systems, and strategy into their businesses—so they can focus more on serving their clients and less on day-to-day management.

Beyond individual practices, we also partner with system integrators who serve the same space. Together, we help them build both sides of their business—from marketing and funnel execution to backend operations and automation—creating seamless support for their health and wellness partners.

At BizEx, we believe in collaboration, clear communication, and proactive leadership. Our goal is to make scaling simple, sustainable, and truly human.

What You’ll Be Doing:

Conduct full social media audits across client platforms and their competitors

Build channel strategy per client: audience targeting, content pillars, posting cadence, platform prioritization

Translate each client's business goals into a concrete social roadmap with clear recommendations

Set KPIs and benchmarks per client, then report against them with insight (not just numbers)

Guide SMMs and content creators on execution based on strategic priorities

Identify platform opportunities, partnerships, or campaign formats suited to wellness/coaching audiences

Present findings and recommendations clearly to clients and internal leadership

You’ll Thrive in This Role If You Have:

5+ years in social media strategy, brand marketing, or digital marketing leadership

Experience working with wellness, coaching, health, or personal-brand-driven clients a strong plus

Track record of running audits and turning them into strategy that actually got implemented

Strong analytical skills — comfortable with data and confident presenting it to clients

Ability to manage multiple client strategies independently

Nice to have:

Background in the wellness, coaching, or health/fitness industry specifically

Experience with paid social or influencer/partnership campaigns

Familiarity with tools like Meta Business Suite, Sprout Social, or similar analytics platforms

Experience training or managing SMMs/content creators

Comfortable presenting strategy decks or reports directly to clients

This is a contract-based role, and hours will depend on the client package assigned. You’ll start with one test account, and grow into more if your performance is solid. Client packages range from 20 to 200 hours/month, shared with the rest of the team.

Please indicate your hourly rate and availability when you apply.

Application review

30-minute interview

Paid test task (if applicable)

Offer and onboarding

If you’re the type who loves building clean systems, solving tech problems before anyone even notices, and making things just work—we want to meet you.

At BizEx, we don’t just grow brands—we grow people. Thanks for stopping by

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