Social Media Specialist

BB Wave Inc.; Taguig; Hybrid; PHP 335,000 - 614,000; Full time

Job summary

BB Wave Inc. in Taguig, Philippines is seeking a creative Social Media Specialist who understands gaming culture and online communities. You will build brand awareness, grow audiences across platforms, and support game launches with engaging content and data-driven strategies.

Collaborate with a passionate team to deliver high-quality visuals and campaigns across Meta and Google ads. You will work with a dynamic group to craft compelling captions, coordinate shoots, and optimize performance

Qualifications

• Passion for gaming and online communities.
• Experience growing social media across platforms.
• Ability to create engaging captions and visuals.
• Familiarity with analytics and reporting.

Responsibilities

• Plan and execute social media campaigns across Facebook, Instagram, TikTok, LinkedIn, and more.
• Develop content calendars aligned with client objectives and launches.
• Monitor and optimize campaigns in real time for reach and engagement.
• Manage cross-channel campaigns from briefing through reporting.
• Write engaging captions and ad copy tailored to each platform.
• Design and edit social media assets using Photoshop/Illustrator/Canva.
• Coordinate photoshoots from concept to shot lists and execution.
• Deliver clear performance reports to clients.

Skills

Content creation

Campaign management

Social media analytics

Community management

Video editing

Tools

Adobe Photoshop

Illustrator

Canva

Meta Ads Manager

Google Ads

Job description

About the Role

We are looking for a creative and highly engaged Social Media Specialist who understands gaming culture, online communities, and digital trends. The ideal candidate is passionate about video games, skilled in content creation, and experienced in growing and managing social media communities across multiple platforms.

You will be responsible for building brand awareness, increasing audience engagement, supporting game launches, and maintaining an active online presence for our games and community.

Key Responsibilities

Campaign Management

• Plan and execute social media campaigns across platforms such as Facebook, Instagram, TikTok, LinkedIn, and others
• Develop content calendars aligned with client objectives, product launches, and key milestones
• Monitor campaign performance and optimize in real time to improve results
• Manage cross-channel campaigns from briefing through reporting

Content Creation & Visual Production

• Write engaging captions and ad copy tailored to each platform and target audience
• Design and edit social media assets using Adobe Photoshop, Illustrator, and Canva
• Assist in coordinating photoshoots, from concept development to shot lists and execution
• Work with Senior Multimedia Artists to ensure high-quality visual output

Paid Advertising

• Set up, manage, and optimize campaigns using Meta Ads Manager (Facebook & Instagram) and Google Ads
• Monitor budgets and performance, optimizing for reach, engagement, or conversions
• Conduct A/B testing on creatives and copy to improve campaign effectiveness
• Deliver clear and concise performance reports for clients

Social Media Management

• Handle day-to-day posting, scheduling, and community engagement for client accounts
• Monitor and respond to comments, messages, and mentions as needed.
• Maintain consistent brand presence and alignment across all platforms
• Stay updated on platform trends, features, and emerging content formats, especially short-form video

Reporting & Strategy

• Prepare weekly and monthly reports covering reach, engagement, conversions, and ad performance
• Translate data into actionable insights and strategic recommendations for clients
• Proactively identify issues and propose solutions

Perform tasks or responsibilities as may be assigned by the Management and Department Head.